Google's featured snippets, also known as "position zero" on the SERP, can be a great opportunity to get one over your competitors in search results. There are simply no shortcuts in SEO anymore - you can't just jam a random site on top of search results. For larger websites, especially those within e-commerce leanings, there are huge SEO wins to be had with snippet optimization. The power of SEO is the varying tactics or methods one can implement to create results.

Ranking high in the search engines is tough.unless you concentrate on ROI

Web spiders crawl not only web pages, but also many other files, including robots.txt, sitemap.xml, and so forth. The secret is getting the person to think beyond the advertisement and picture the scene being simulated. Consumers possessing extensive knowledge about individual brands and product categories are better able to conduct more involved external searches. In some spaces, SEO is just too competitive for small websites.

Read this controversial article and find out more about local search

It's a given for most SEOs that if there's an image on a page, you should use ALT text on it with relevant keywords. But have you ever thought what that means for someone who is blind and is relying on the ALT text to tell them about the image? Backlinks are one of the most important factor of off page optimisation to rank your website on SERPs. There are many backlinks, and all are not important. Considering which backlinks are important and which links should be directed to your website, understanding no follow and do follow links is essential. For example, typically I can predict a fair portion of what will trend on Twitter any given day in any location based on a few things such as ongoing trends for the area, the calendar, the sports that are in season, etc. Launched in April 2012, the Google Penguin algorithm served to filter sites that used spammy linking to manipulate ranking.

Help you keep your site better organized, by making use of schema markup

If your site had a stable flow of traffic and then it began to bounce in an instant, it's obvious something suspicious is going on. Luckily, Google Search Console can help you notice a sudden spike or drop in search traffic so make sure you use it. One of Google's search engine algorithms is called PageRank. Google has been focused on semantic search and now uses something called Latent-Semantic Indexing (LSI) in its core Hummingbird engine. According to Gaz Hall, a UK SEO Consultant : "What is a search engine optimization strategy?"

Actionable tips on conversion rates and Twitter

When search engines read your HTML, they do so in a serial fashion. There are many ways to do this, but you can start with tools like: Once the full list of unique backlinks has been generated, it's time to identify bad backlinks. Slow website performance can affect how much of your site gets crawled. The world of search marketing (SEM) has evolved a lot in the years since its outset.