On-site optimization is all about publishing awesome stuff in the first place. The website should be easy to go around or navigate and not confuse the visitors. It should lead the user to what it’s searching for with as few clicks as possible. Making it user friendly also makes it SEO friendly. Remember that google also prioritizes these paid ranking advertisements as seriously as their organic searches. When you delete a page (or post) from your site, you delete one or more URLs too. That old URL, when visited, will usually return a 404 not found error. But is that what you wanted? Maybe that page should be redirected somewhere.

So how does your website look on different devices?

Whether you’re selling products or services, you can use search engine optimisation to rank highly for terms relating to your business. Thanks to geographical targeting, you can make sure that your content is aimed at a local audience to encourage a higher return rate. Thanks to SEO, you can dominate your chosen search terms and improve all related marketing efforts. Your target audience needs to understand the topic and be able to put it into practice. Sound SEO strategies aren’t susceptible to the whims of Google and the other search engines and depend far less on them than might be assumed. An important aspect of SEO is making your website easy for both users and search engine robots to understand.

When auditing your site, take time to think about link bait

Collaborating SEO and content strategy plan make it easy to gain organic traffic as well as tackle expensive keywords. Writing a good description can compel a person to click on that result. If you’re not on the first page of rankings, it’s even less likely that you’ll get the traffic that you’re looking for. Identify culprits: Too many and/or large images, embedded media or videos, too many plugins, and clunky coding.

See this digital marketing project through before taking on another one

As a result, Google has put great effort into knowing when an inbound link is from a quality, trust-worthy site, versus a fabricated link purely for manipulative gain. The former helps you. The latter hurts you. When sites in your network pick up your announcement and link to your website, it increases your reputation and makes it more likely search engines will visit. The length of your posts is also an important consideration. Back in the days of spammy-SEO, almost every post was 500 words long. Today, you’ll have the most success by writing posts that are longer and more in-depth. Imagine that your reader is going to sit down with a cup of tea and really dive deep into the subject – that’s the kind of experience that you should be delivering! According to Gaz Hall, a UK SEO Consultant : "Check out my Complete Guide to Link Building to find the best methods currently in use."

Adjust your appearance in search by utilising offsite SEO

Google’s looking for original text on a subject matter that explores the concept that the page is about, rather than meets keyword relevance standards of yesteryear. Google has thousands of ranking factors and sub-factors that go into their algorithm and we could talk about them all for hours. Understanding the most important SEO ranking factors will get you on the right track fast and let you understand what your primary focus should be when optimizing for your website or blog. Before you begin to use your keywords for real, it is important to narrow down your long list of keyphrases yet further; to use them more efficiently in combination with one another; and to ensure that the end result is not unreadable garbage. One part of SEO many have heard of is keyword research. After all, every time we use a search engine, we’re using a keyword (the name is a misnomer, most keywords have more than one word in them!)