When it comes to SEO, it’s all about following a correct strategy. SEO is the most cost-effective way to bring new visitors to your website. But, there is no secret method to rank number one in Google. The SEO updates depend upon Google’s algorithm updates. We all know that Google is the pioneer in the search marketing, different Google Algorithm Updates play a significant role in optimization of your website. Now, this is an important issue to be addressed. By following technical SEO best practices, you create a solid foundation for your website that can provide long-term value. All of your other marketing tactics on top of this will ensure that your site continues to rank higher and show up more frequently in search results.
Adjust your appearance in search by utilising googlebot crawlers
Content creation and distribution is essential for SEO. Content is about much more than what's on your website. It's necessary to build your online real estate and create content that will improve visibility across the web. An SEO campaign without content is severely limited. Perhaps one of the
more common and well know practices for a website to be ranked in Google and other Search Engines. Just like it took a lot of time and effort to get to the top of the SERPs, you need to take time to assess about 4-6 weeks of ranking. This will help you understand the source of the problem and rectify it appropriately. Facebook and Twitter are two of the highest traffic referral sources for some sites, so be sure that you have profiles and are active regularly on both. People love to know about companies, so share company events, company awards, employee new hires, and most importantly, share information related to your industry that is not related to your company often. No one wants to talk to someone that consistently talks about their-self.
Think like a human not a robot when it comes to page impressions
Backlinks drive traffic to your site, but that is less than half the equation because once traffic has arrived at any given page (most likely a blog post), you want to move it to a landing page to convert it. Link exchanges, link outreach,
blog commenting, forum commenting are all good ways to get high quality backlinks for your site. Getting links from high powered domains with high DA, but not great PA is still going to help you increase your rank. Great content must start with specific intent (particularly, a very interesting topic). To Google, site speed is a critical ranking factor. Google believes that faster loading pages yield better user experience (UX) which is a prerequisite for more satisfied customers.
Let's follow landing pages best practise
Google has access to all this incredible data about where people go on the Internet through Chrome and through Android. If your online business isn’t taking advantage of all that SEO solutions offer, you’re bound to fall short of the competition. As technology develops, search engines also adapt to these changes by altering their algorithms that define how you website gets ranked. Gaz Hall, from SEO Hull
, had the following to say: "The only way unethical SEO techniques are ever going to be eradicated is when Google themselves get clever enough to work out how to tweak their algorithm to ensure these tactics no longer work. Don’t get me wrong. Google have come a long way during the past few years in stamping out unethical SEO spam but they are far from ensuring none of it works."
Adopt a customer centric view of duplication
A good ranking site is more exposed to users as compared to other it is based on logic by Google which uses the rank of the website. Using a lot of
engaging media like helpful graphics, interesting (and related)
images, and videos can also help to provide more value and keep visitors
more engaged. Thus, keeping them around longer. If you want your audience to grow, check the analytics of your blog regularly. What articles are the ones that people seem to read the most? Engage in guest blogging outreach and provide content to sites that share your audience to build links that will provide long-term SEO value.