Information Architecture allows people and search engines to better understand the content structure on a site. Although you may now have a fully optimized site, your domain authority is still more than likely not at the range you want it to be at. The combination of SEO and conversion can result in a lift in organic results. What would you type into a search engine to find your business website or page?

What Does It Mean for SEO?

Search engines are adapting and beginning to favor natural, more speech-like content, so to keep up we have to provide content in the same way. We have to think like our customers and answer the questions they