Information Architecture allows people and search engines to better understand the content structure on a site. Although you may now have a fully optimized site, your domain authority is still more than likely not at the range you want it to be at. The combination of SEO and conversion can result in a lift in organic results. What would you type into a search engine to find your business website or page?

What Does It Mean for SEO?

Search engines are adapting and beginning to favor natural, more speech-like content, so to keep up we have to provide content in the same way. We have to think like our customers and answer the questions they’re asking in as concise and an informative way possible. SEO is something that is constantly evolving and changing. Chances are very good that they will eventually click through to your website, and since you continually displayed in all their search results, they will trust you that much more. There are numerous methods for finding keywords but The Google Keyword Planner is free and easy to use, especially for a beginner.

How to diagnose html related issues

Ever wonder how to pick the perfect keyword topic for your blog or website, or find one that will have the most value? Most SEO strategists and content creators focus on, at best, two of the eight dimensions they should analyze when creating a keyword strategy for a website. Much like other SEO strategies, keyword research has evolved to a level that goes well beyond “how many people are searching for a topic.” It now includes many more variables that help define how much value a topic will bring to a website. Since the advent of Panda and Hummingbird, LSI is becoming increasingly important in SEO as it’s used by Google to determine between ‘keyword stuffed’ articles and genuinely relevant content. In the past, research has shown that more than 95% of all searchers are long-tail. But by 2010, people used five million hashtags daily so Twitter began to index them.

Follow a consistent cadence towards indexed pages

A 301 redirect is a permanent redirect from one URL to another. Whether you’re switching domain names, restructuring your URLs (more on that in the next section), or consolidating content as part of your website redesign, setting up 301 redirects is crucial to ensuring any “SEO juice” from your old URLs gets transferred to your new URLs. Evergreen content will provide a steady amount of traffic long after publishing date. You’ll even be able to see some simple metrics to understand the competition around each keyword and how many searches it gets at both a global and local level. Gaz Hall, an SEO Expert from the UK, said: "The age of backlinks matter. Links that have existed for a long time weigh more heavily in your website’s link graph."

Adopt a customer centric view of keyword density

Links are important since Google confirmed that links are the #1 ranking factor, alongside great content. Ranking without links is hard, and why would anyone try to rank without links in the first place? Google cares about links more than anything, and so should you. Some evergreen content lasts forever. It’s entirely possible that the website’s editor or administrative staff didn’t realize the content was stolen, especially if it works with several contributors and guest editors. Bringing the stolen content to their attention could actually prevent that website from getting penalized for duplicate content in the future, because they may identify a content provider who is contributing stolen content. Searchers often enter refinements when the initial search doesn’t provide satisfactory results, but the results do provide clues on what to search for.