All the pieces have to work together in concert. Keyword research not only helps you pinpoint competitive opportunities and popular topics, but also helps you expand your conceptions through a brainstorming process. A good resource is more than just a long-form 1500 word blog post. It deep dives into topics and can stretch on for pages, combining data and insight that your audience would be hard pressed to find anywhere else. Evidently, Apache can act as both a web server and an application server.

How does Duck Duck Go deal with rankings

They'll give you ample opportunities to post meaningful, quality links. In SEO, keywords are the common phrases which people type into search engines when they are looking for something. Furthermore, they cost Google money as its bots spend time scraping and indexing nonsense rather than good, quality content. The length of time a domain has been in circulation contributes partially to the domain authority it's given by Google.

Think like a human not a robot when it comes to search engine spiders

As you write, use your target keyword throughout the content. Don't overuse it, and only place the term where it feels natural and relevant. As you write, keep your keyword density below 2% to stay within the guidelines for best SEO practices. Using the same anchor text multiple times is a form of offsite over-optimization, and can earn you a penalty. Having more pages that are optimized for different keywords gives you increased opportunity for traffic. It doesn't necessarily mean more traffic, though, since it depends on how popular and how competitive those new keywords are. Most times, search engines have no way of finding these URLs.

Analyse your existing search queries

It is important to have a good meta description because it is what the users see when they decide whether or not to click the link to your site. If I can tell this, so can Google. This wish benefits the SEO consultant and the client. According to SEO Consultant, Gaz Hall: "The advice is to avoid duplicate content issues if you can and this should be common sense."

Advantages of indexed pages and how you can take advantage of this

One final option is to narrow your focus on SEO, giving your full attention to only the most basic elements of the strategy. Ranking organically in search for product keywords should be an ecommerce stores end goal because this brings a consistent passive stream of targeted traffic to your website. So getting your website higher in the search engines is extremely important. Many news articles and high-quality web content such as you find on highly reputable sites like and Mashable are no longer concentrating on keyword-optimizing their content.