Check to see if the domain is indexed by putting “site:example.com” in the Google search bar. If it is, that’s a good sign, but if it isn’t, it doesn’t necessarily mean that the domain was de-indexed due to a penalty. It might just have been out of commission for awhile, so Google felt it was not necessary to keep the site in its index. SEO-friendly content doesn’t have to be difficult or time-consuming, provided that you understand how on-page SEO can work alongside your content. When you're ready to scale your strategy, consider hiring a professional SEO agency or a highly skilled independent contractor. When it comes to SEO, it’s all about following a correct strategy. SEO is the most cost-effective way to bring new visitors to your website. But, there is no secret method to rank number one in Google.

Find related keywords and use them naturally in the content

Search Engine Optimization (SEO) is the process of understanding searcher behavior and audiences, and optimizing web content to deliver a relevant experience. This means that users are relying on more conversational, colloquial and even dialectal sentences and queries to do their searching. Backlinks are links from other websites to yours, and are incredibly important in the SEO strategy. In fact, these backlinks are seen by many as THE most important aspect of a comprehensive SEO plan. How you’ve worked in the past won’t be how you work in the future. That’s because the SEO practices that have long been the norm are now being seen in a very different light. From the threat of Google de-indexing sites to legislation breaches leading to criminal charges, the search practices of brands, agencies and bloggers are in the spotlight.

Stand your SEO ground

Hopefully your website is laid out in a way that allows users to easily find the content or pages that you want to promote. SEO in Digital Marketing – Just imagine having an outlet without having any signage onto it – no name, no windows…nothing in particular. Google is “learning” what a good result looks like based on the search query. Links help search engines connect the relevancy of a page with specific keywords -- based on the keywords that are used in a link’s anchor text.

The reason everyone loves quality

Although people still refer to PageRank as a major factor in ranking well in search engines, this reference is now simply shorthand for the hundreds of signals that search engines use to compile a list of the most relevant results possible for a query. In addition to SEO, you should also look into the other methods of inbound marketing such as social media or content marketing and how they may benefit your business. By analyzing competitors and industry leaders, we can understand the keyword “gaps” on a website. According to SEO Consultant, Gaz Hall: "Many people fixate on "on-page SEO" in their marketing efforts. They make sure their keywords are jammed in the copy and the internal links and silos are set up correctly. For a typical WordPress site this might take an hour or two to knock out the easy stuff."

Advantages of search engine spiders and how you can take advantage of this

You wouldn’t want to put hours and hours of time into creating quality content for a keyword that doesn’t provide a good return on investment. If you’re hesitant about the effectiveness of SEO, it’s safe to assume you don’t have much technical experience with website development or programming -- and that the prospect of technical SEO intimidates you. In order to write the best article about a specific subject, do your research and check what articles are already ranking high in Google, for your keywords. As with all major shifts in digital marketing, there isnnt really a single reason why user queries are getting much longer.