This Google update put huge emphasis on the importance of ensuring that your site is mobile-friendly in terms of SEO and actual web design. Even though it seems logical, initially, to strive for a ranking using high-traffic keywords and terms, this will most likely result in a lot of frustration and wasted resources. Moreover, the traffic that you will get from a highly competitive keyword, will probably be of poor quality. All Javascript and CSS files on your site must be unblocked. That means Google must be able to access those files so that it can see the site as a normal visitor does. One needs to keep updating with every new change in digital marketing, SEO, search engine, and ranking strategies.

Invest in non reciprocal links

Once you have identified keywords that people are using to find products or services similar to yours you need to implement them into your website. In other words, we