This Google update put huge emphasis on the importance of ensuring that your site is mobile-friendly in terms of SEO and actual web design. Even though it seems logical, initially, to strive for a ranking using high-traffic keywords and terms, this will most likely result in a lot of frustration and wasted resources. Moreover, the traffic that you will get from a highly competitive keyword, will probably be of poor quality. All Javascript and CSS files on your site must be unblocked. That means Google must be able to access those files so that it can see the site as a normal visitor does. One needs to keep updating with every new change in digital marketing, SEO, search engine, and ranking strategies.

Invest in non reciprocal links

Once you have identified keywords that people are using to find products or services similar to yours you need to implement them into your website. In other words, we’re able able to understand the true impact of links on organic traffic.I can easily identify a paid link by just looking at the article – they all look the same. What’s even better is that they can be a great way of attracting relevant traffic to your site as well. In simpler terms meaning how high you rank on a search engine.

Adopy a monetisation first approach before putting efforts into content

A good backlink is a link that sends traffic to your website. No matter if the link is dofollow, nofollow or a redirect, as long as it sends new visitors to your website, the link is good. Now the million dollar question is how do you earn good backlinks? Many beginner bloggers and webmasters think that they need to churn out lots of content on a regular basis. But the truth is that quality will always trump quantity. If you’re looking to take things a step further, Google’s AMP format can further optimize mobile experiences by reducing load time and improving mobile search rank. Google values relevancy to the user's search more than it values pure LINK Authority. When the content answers the question of the search better than the other results (according to Google), it will rank higher if it has a decent link profile for that search result.

Find out more about dynamic pages

Have useful content for those searchersNow you have your niche and the related search terms you want your site to rank on. Density is calculated as the number of words in the keyphrase multiplied by the frequency with which they occur together, and divided by the total number of words (including the keyword). Put aside any fears or concerns you might have, and engage with all of your followers in an honest and open manner. Gaz Hall, an SEO Expert from the UK, said: "By spring 2013, Facebook and Google+ added hashtags."

Aim for a voice and tone for your website that's conversational, friendly, and respectful

With the help of online marketing and design experts, and a little patience, your website is sure to be bombarded with mobile traffic the world over. Many questions consumers ask these apps are questions on what services are nearby. Test your site’s link and fix the broken links to minimise the error pages or the duplicate content. Your content should be appealing both for users and search engines and thus, both readability and crawlability should be taken into consideration. As content marketing evolves, it is more beneficial to go beyond the written posts to new formats that allow you to broaden your value.