The pages have to create unique enough value that they can be distinguished from other similar pages by the search engines. Lacking that intrinsic value, they will have to be distinguished by inbound linkage. Remember, before anything else, you need to ensure that your blog is an accurate and informative piece of writing. Most SEO’s (and dare i say internet marketers) fall victim to optimizing too heavily for traffic, and not conversion. It’s not just about having a Facebook page, a Twitter account or a Google Plus page, but also how active you are and in what manner your social media associates refer to you, your company and your website content.

Think like a human not a robot when it comes to 301 redirects

Starting with MySpace, Hi5, and followed by Facebook and dozens of other social sites, the web changed. The reason relevant backlinks are so important is because Google will actually devalue the ranking power of the links you obtain from sources it feels are irrelevant. SEO basically works by predicting and guessing how the Google algorithm works (because no one can be completely sure) and then using that information in order to engineer your website to get the maximum number of hits. It means gaming the system and this in turn can allow you to‘trick’ Google into believing that your site should be number one. Organizing your website into various sections, each with their own unique focus, will help visitors to find the content they’re seeking, as well as similar content they might also enjoy perusing.

Focus on performance, user experience, and bounce rates

When you start reading all about SEO, and all the different opinions out there about it, you might begin to sweat and feel little uncertain. It’s hard to tell exactly how much your company should invest in this line of marketing. You’d like to have a full-blow SEO campaign so you can run with the “big guys,” but you’re concerned that you just can’t afford it or that you simply can’t dedicate the necessary resources to it. If you sign up to become a member for a site, you'll get a link in your profile. Well, not every site. Some sites will allow quality links in your profile, while others won't. Some are in the middle, such as Twitter, which gives nofollow links (links that don't pass link juice). The data and metrics are valuable because they give you insight into your customers: Looking at SEO from this perspective can make it easier to understand and easier to execute white hat SEO techniques. By putting aside the spammy tactics of yesteryear, you can produce and publish customer-focused content without that scammy vibe.

When someone mentions web 2.0 do you think about search engine optimisation?

The addition of internal links – links from your own domain – to your content can be very effective for SEO. It’s a strategic way to inform search engines about the topics you want to serve as an authority, When you spend your time with one eye fixed on the results pages, as our digital team have a habit of doing, you get used to seeing change on a daily basis. The shift to mobile devices has caused Google to change the methodology behind how it indexes and ranks websites. Gaz Hall, an SEO Expert from the UK, said: "The advertisers of recent history knew that, but it somehow seems to have been forgotten along the way to modern digital marketing."

Audit your profile, looking for issues with regards to site submissions

Sitelinks have the benefit of distributing organic search traffic that would normally be concentrated on your homepage across other areas of your site. Diving straight into the internet without any clear game plan is time-wasting, dangerous and more often than not, a futile attempt to rank any website for maximum targeted traffic. A trustworthy, dedicated web optimisation industry should take the time to understand your company and its ethos. Whether you should go after long tail keywords, which are specific and consist of multiple words, or after head terms largely depends on your competition.