You can use an automated compression program like GZip to reduce the size of the files on your site, so they load faster. If you are aware of your institution's resources and strengths, you'll know which type of practitioner to work with. Browsers differ in how they treat invalid code so you should always use valid HTML to avoid browser specific issues. Search is the #1 driver of traffic to content sites, beating social media by more than 300%

The professional approach to quality

Many SEOs also believe that the relevancy of the link is a significant factor in the Google algorithm. Like with links, local citations aren't necessarily a game of quantity, but having more citations in more diverse places can help you achieve more authority-as well as earning you more visibility on other outlets. If your already-designed website is not mobile friendly, it may be quite costly to make the site responsive. Responsive is the term for a website's ability to adapt visually and operationally to a variety of dimensions and properly display on various handheld devices. Just as consumers identify needs (hunger, protection, social interaction), businesses also make purchases based on needs ranging from raw materials to professional services.

Your ultimate consumers are your users, not search engines, and they don't care about schema markup

Lots of repeat customers will pay more to have special privileges. Through blogs and social networking, brand managers can generate awareness and buzz, especially when they locate early adopters who are passionate about the brand and are willing to share that enthusiasm within their spheres of influence. External, or outbound, links indicate that you are well aware of the topics you're writing about, to the extent that you're ready to use further sources to support your content. It's more useful to link to reputable sources, as these links have bigger credibility. They're worth considering if you're looking for new ways to distribute or promote your content.

Matching Google: the evolution of exact forums in Google My Business

Every page after the fourth only receives 0.2% of all traffic, and most get much, much less. Google regularly makes new updates to their ranking algorithm, and the changes made by Panda are still a major determining factor between what ranks on the first page of their results and what does not. If the text color is too pale, or too small, it makes the page difficult to read. Gaz Hall, from SEO Hull, had the following to say: "The biggest difference (as it relates to SEO) is the file conventions used on both platforms."

Avoid filling the description with only keywords - think about meta tags too

Have a basic understanding of Google Analytics (or whatever web analytics package your business uses). As a general rule, try to keep it to about 3-7 phrases with each phrase consisting of 1-4 words. The diversity of your strategy is fundamental, and it applies to almost every area of link building. Offsite optimization refers to everything that happens outside that world, including links pointing to your site, social media activity of your brand and your users, guest posts, and so on.