The three most important factors for onsite content are conciseness, which means you can't include any fluff, informational appeal, which means your content must be valuable, and specific, which means your content should be written for your industry and target audience. Not only does content allow you to target certain keywords and topics that your ideal buyers are searching for, but it also provides a vital opportunity to connect with your readers and provide real value that can set you apart from the competition. There are hundreds of niche industry-specific sites available for this purpose. Keyword stuffing isn't just bad for Google's crawlers.

How to deal with indexed pages

How you establish that authority is up to you. It's not rocket science, but it is a specialist skill that requires not only technical capabilities but experience and hard-won knowledge to do right. Analyze the content of your competitors' pages on your queries, including what words they use. Be mindful of web-safe colors.

Having fun with backlinks

Most small business sites perform poorly so a fast site can be a competitive advantage. Find out exactly what works for your site. Continually add keyword-rich content to your website to make it an authority on a particular topic. As you add more and more content to your website it will become more attractive to people seeking out information on your topic and people will be more likely to tell others about your great site. As search engine crawlers visit your site, they will keep encountering new material, which will encourage them to visit more frequently. The more frequently the search engine crawlers visit, the better. In the not-so-distant past, SEO was as simple as using keywords early in the page title, in the first part of the content, in the subheadings, and in links to pages that used exact match keywords as anchor texts; and by building a host of links from external sources.

Choose about 15

A company-sponsored blog provides a number of potential benefits; however, analysts stress the importance of identifying a specific reason for the blog before launching it. Google Webmaster is useful if you want to know how many back links you have and who from, it allows you to view links to your site from other sites, and shows you which pages of your site are linked to the most. Customers must understand the essence of a business along with the benefits of its goods and services. Gaz Hall, an SEO Expert from the UK, said: "We recommend a minimum of 300 words per page as a rough guideline for identifying pages that are lacking in content."

Base your marketing decisions first and foremost on what's best for the visitors of your site, not just redirect chains

They might be internal or external, and they might be due to a typographical error in the site link, or due to a 404 error for the intended page. Could making your content timeless and relevant improve your website's conversion rates? To many users the personalization of search results is helpful and convenient, but an increasing number of users are disturbed by the extent to which the sites they encounter are being shaped by forces outside of their control. Your link profile, while important, is only one piece of the bigger puzzle of SEO analysis.