Duplicate content is content that appears in more than one place online. When there are multiple pieces of identical content, it's difficult for search engines to decide which version is more relevant to a given search query. Old-school SEO focused on keywords. New-school SEO focuses on high click-through rates, “long clicks”, freshness, and amplification...which are all signals that users are successfully finding the answers they’re looking for in your content. All business websites are different and there is never any ‘One Size Fits All’ solution to how you should be structuring your SEO campaign or the types of SEO services you should be employing. While you may think filling your page with keywords will drive more people to your site, it could actually do the opposite.

Can a techie truly understand landing pages

The primary goals of most SEO practitioners are to increase rank in the SERP and drive traffic, but they are not going far enough. For smaller organizations, organic search can provide a low-cost way to build a highly targeted audience. Black Hat is the tactic of using repetitive, unrelated (and sometimes, hidden) keywords on a website that focus on attracting search engines to list their content (sometimes that are not even related to the keywords) as high as possible. Google expects pages to load faster so that clients can get the value for their time and resources. If your pages load slowly, the bounce rate will be very high and conversion low.

Quality over quantity when it comes to search queries

Also a rule of thumb the title should be no more than 70 characters. The focus of many website owners has definitely gone social. I focus a lot on Social Media myself, but the reality is the social media craze has also left the SEO window wide open. This means that searches are now much more focused on the area in general. While external links that point to your site provide long-term SEO value, so do links on your site. When you include internal links (links on your website that point to other pages on your website), you send signals to search engines that tell them how to understand, prioritize, and rank the pages on your site.

Should more importance be given to social media for search marketing?

Competitor analysis is a lot easier when you have the right tools. Structured data, sometimes referred to as schema markup, are codes which are added to websites to provide search engines with in-depth information about your products, your business offering, prices of your products, location-based offerings and much more. There are many theories, some backed by data, that show Google uses user metrics such as bounce rate, click through rate, time on site, etc. when determining the relevancy of a piece of content to the searcher’s query. Gaz Hall, an SEO Expert from the UK, said: "Search engines need to provide relevance in their results, both in terms of the particular page with the link and the content that goes around the link. Take into account both the quantity and quality of backlinks to your site when link-building. "

Be clear, truthful and accurate when it comes to comment spam

Amazingly enough, they can analyze billions of pieces of data in as fast as 0.5 seconds! Is your article hiding among millions of others, difficult to find and not being read as a result? If it is, you’re not alone; great research can go relatively unnoticed if it’s not highlighted and indexed in the right way. Always remember your competition is working towards getting itself ranked on the first position. SEM is a continuous process: it’s not a onetime thing. Keep doing it and see yourself ranked on the first page of the Search Engine Result Page (SERPs) of Search Engines. As a digital marketer, one of the most frequent questions I get asked is “how do I get traffic to my website?”