The draw of evergreen content, as Moz.com puts it, is continued, sustained success. Meta tags are pieces of HTML code that can be added to the section of your web pages. Beyond the page title, the two most popular Meta tags are Meta Description tag and Meta Keyword There are some conflicting views about whether or not to use Meta tags and whether they actually help your search engine positioning. Regardless of whether or not it helps with your search engine positioning, you should use the Meta Description tag because this is what frequently appears below your website URL in the search engine results pages (SERPS). The amount of regurgitated content on the internet is one of the major reasons behind low levels of customer engagement and satisfaction. Users on your site should be able to navigate from a general page (like the homepage) to pages focused on specific content. Add text-based links between pages to make it simple and easy to go from one page to another.

Combine responsive design and forums for Supercharged SEO

Search engines are operated with complicated algorithms that decide where any page on the internet deserves to rank for a search phrase. Onpage optimization (AKA on-page SEO) refers to all measures that can be taken directly within the website in order to improve its position in the search rankings. The problem with directories: A good directory’s intent is to categorize the internet into different categories/subcategories, while providing links to good websites in those categories. Although there are legitimate directory websites, many were built solely for the purpose of building links back to webpages without consideration of link quality. This is the wrong way to build links. Search engines will not consider your site to be an authority if the links are only emanating from one type of source.

The reason everyone loves 301 redirects

he most recent Search Engine Ranking Factors Report by Moz proved that the two most influential factors Google is using to rank websites the way they do are directly related to backlinks. One thing is clear, mobile overtakes the desktop. While you can still build a profitable organic presence in Google, you’ll need to get creative. Google is getting better and better at recognizing content that truly is useful to people.

What's the story about domain authority

A form of content curation is to create a resource page for a given niche. Many bloggers pursue to create the best resource page for their given niche. They do it for the organic traffic and the social media shares coming from the authors of the featured articles. Inbound links refer to links on other websites which point to your website. Your website URL should generally be related to/contain your keywords. The domain name keywords are a very important ranking signal for Google, so take advantage of it if you can. *Note that this ranking factor has been made less powerful over the past couple of years, specifically for EMDs (exact match domains where only exact keywords are in the domain name). Gaz Hall, an SEO Expert from the UK, said: "It remains informative and retains its original quality."

Be mindful of link research

If visitors get what they need from your site, they’re more likely to come back or link to your pages. Your content will only help the site to rank higher if it is comprehensive and engaging. While you may think filling your page with keywords will drive more people to your site, it could actually do the opposite. If you want to dive deeper into on page optimization, check out this on page SEO guide from Moz.