How well written your content is and how much it brings value to the searcher is paramount to its success on Google's SERPs. SEO is an integral part of any digital marketing strategy. Every SEO strategy focusing on making the best website possible, will make a website more usable and user-friendly. For those of you wondering, “index” is another name for the database used by a search engine. So “to index” a page is to have it added to that database. In other words, Google has discovered your page.

People want to expend minimal effort to gain their benefits

In the past, standard SEO advice was to get as many links as possible to your site, regardless of the source, and use the same anchor text each time. These days, doing that will get you knocked out of Google in no time. Your images need to be of good quality. Blogging is a leading source of leads and traffic for businesses when they are properly optimized for search. There are many search engines and although most follow a similar logic, there are others which rank different aspects of a website to those which follow the regular mathematical logic.

Don’t forget cloaking

It is totally devoted to get higher search engine ranking position and user attentions towards your website which automatically results in increment in your business profit. You wouldn’t want to put hours and hours of time into creating quality content for a keyword that doesn’t provide a good return on investment. Not so long ago, SEO and social media marketing were different things. The idea was that SEO attracted visitors and social media marketing kept them coming back. If your site isn’t mobile optimized, you’re at a serious search disadvantage.

Things your competitors know about content

Don’t rely on the tips you read from unknown sources. If somebody discovers the secret to rank first on Google for competitive keywords, it’s very unlikely that they will share it with strangers. The data and metrics are valuable because they give you insight into your customers: When done properly, internal linking will help boost your SEO rankings, get readers to peruse your content, and drive more traffic to your site. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Hashtags can really help to expand the reach of your tweets and help you to get more followers."

Become the online authority for your industry

Use Google’s Search Console for guidelines on Site Map creation. Once your Site Map has been created according to the Google guidelines, you should submit it to Google via Search Console. This helps Google know more about your web pages, and gives you more control over how your URLs appear in the search engine ranking pages. SEO is here to serve not only you – a website owner, blogger, entrepreneur but most of all a user who, at the same time, is your potential visitor, follower, happy customer and dedicated brand advocate. Searcher intent is defined as the intent with which a user conducts a search, meaning the information that users are searching for. Where appropriate, you should add localization. This is extremely important to businesses who offer products and services to a specific geographic region.