When we talk about visibility, we mean how high up the SERP your website appears for certain search terms in the ‘organic’ results. Organic results refer to those that appear naturally on the page, rather than in the paid-for sections. The biggest factor in the SEO revolution is the rise of content. Instead of stung blog posts with the right formatting and wording to make it to the top of search results, users are looking for quality content (not basic or timely information) more than ever. So is Google. Through organic search, you can reach potential customers at the very moment they are considering a purchase and provide them information exactly when they are looking for it. If you just launched a website that sells jeans, it’s nearly impossible to outrank The Gap for “jeans” related keywords.

Invest in metrics

Doing a yearly review of the big changes in SEO and implementing them on your site is a good way to avoid spending resources on insignificant changes while still maintaining a high-quality website for the long term. The small businesses with a physical place of business would do well to invest in local SEO, online public relations and branding, optimizing for mobile and experimenting with Google AdWords. While changing the URL and metadata for your content isn’t exactly using social to win at SEO, to us it’s all the same process. That’s because within our CMS we’ve created tools that set up SEO right from the Entry Editor — before the content is even published. You should list your site in open directory projects and you must use high quality content. You may also try to use Link Exchange programs.

Start simple, but don't forget ROI

You hear a lot of hot air about content, why it’s important, why brands need to be producing it etc, but not a lot of context about measuring impact. According to released research, Google is providing a direct answer within its browser to around 20% of total search engine queries. Social signals - how many times a piece of content is shared, tweeted and liked - have become a crucial part of the way search engines decide which content is the most useful and should be ranked higher. Having a sitemap for your website plays a crucial role in SEO. It helps Google easily crawl your pages and index your website.

Let's talk about CTR

If you’re goal for a guest post is to receive a backlink in return, then you would want to make sure their website has a number of good quality backlinks. The number of quality backlinks a website has will determine how powerful a link you will get. The search engines will act rapidly to penalize sites that contain viruses or trojans. Whether you’re trying to get more clients for your law firm or customers to your ecommerce store selling candy, the cornerstones of good SEO remain true. Gaz Hall, an SEO Expert from the UK, said: "If you’re a small business owner, you have likely heard at least one person suggest that you learn SEO (search engine optimization) and implement an online strategy for your business. After all, most people first look to the internet – either on their smartphones or computers – to find any business or service."

Boost site speed and utilise ROI

Google is making a real push to get to grips with any tactic they see as manipulating the rankings in a way that’s against their guidelines – from keyword cramming to paying for sponsored posts. Today, and for the foreseeable future, SEO is much less about optimizing for specific keywords, and much more about technical issues, social signals, and the overall trustworthiness of a company and its website. What’s even better is that they can be a great way of attracting relevant traffic to your site as well. The search engine views your site as more trustworthy.