Density is calculated as the number of words in the keyphrase multiplied by the frequency with which they occur together, and divided by the total number of words (including the keyword). The best keywords are ones that don’t have much competition. Try long-tail keywords — these are three- to six-word keywords that are extremely specific and tend to have less competition for them. The majority of time spent online now comes from mobile devices, at 51% compared to 42% on a desktop. You may not be familiar with Schema mark-up, however it’s increasingly important and can do wonders for certain site’s visibility.

Why your digital marketing strategy should centre around bounce rates

Create social media accounts with the major sites and update them regularly. Avoid being spammy by not just posting ads: post pictures of customers, events that you attend relating to your business, and other content that your fans might enjoy. Keyword research is an entire sub-discipline within SEO and it’s easy to go down a rabbit hole. In the early days of SEO, it was the quantity, not quality of links that mattered. “Link building” consisted of mass spamming and buying of links, online directory submissions, building bad links, mass commenting on sites and blogs and using automated link bait. It’s entirely possible that the website’s editor or administrative staff didn’t realize the content was stolen, especially if it works with several contributors and guest editors. Bringing the stolen content to their attention could actually prevent that website from getting penalized for duplicate content in the future, because they may identify a content provider who is contributing stolen content.

Write a 1000+ words article about static pages

Use Google’s PageSpeed Insights tool to analyse how well your website performs on mobile versus desktop. The tool even provides pointers on how to improve specific pages, with the most common culprit being slow user experience, usually as a result of Javascript and HTML hiccups, which should be forwarded to your website development team. It is going to be absolutely essential for digital marketers to consider these voice-search functions for their campaigns in the future, and those that fail to will really fall behind in terms of search engine optimisation and user-friendliness. Backlinks have a significant impact on your search engine rankings. Since Google uses them for its algorithms, they are the most effective way to improve your ranking. Always keep the restrictions of the small screen in mind when creating or editing content. Don’t use too many long sentences, keep your paragraphs around four sentences and use many stops like lists and headings to break up your text.

Everything you need to know about metrics

If you are using Google analytics platform you can reduce bounce rate even further by implementing event tracking for outgoing links that lead for example to a third party booking engine (if cross domain tracking isn’t supporting it from your vendor) or use virtual pageviews functionality to track inbound phone calls from your mobile optimized website. Brands are generally most interested in gaining follow links as opposed to no-follow links because they help to increase ranking positions. But there’s a problem that has come from this. For some time now, brands have been incentivising bloggers to add unmarked paid for follow links – which is against Google and ASA guidelines. Both of these tools are free, but will only check up to a certain number of URLs. Gaz Hall, a Freelance SEO Consultant, commented: "Keep an eye on organic search and watch out for drops in search performance, attribute those drops to specific actions, and develop a game plan for recovery and beyond."

Boost site speed and utilise keyword stuffing

You can make use of this by loading your static resources from multiple cookieless domains allowing multiple resources to download simultaneously. There is a lot one of can write about on their web page, the key is to keep varying your content. If you continue to rewrite one thing you found interesting, you can get any expert you want to spin it, at one point it is just going to stop interesting the reader. Content that has been created with the best SEO practices will fly straight up Google’s rankings and what’s more, will help other pages to stay high in a Google search.– It’s great getting to the first page of a Google search, but can you stay there? Headings are a big deal for SEO. They tell Google exactly what’s on each page. If you don’t use them correctly, your page isn’t going to rank well.