Boilerplate content is a fact on the web with many many sites, espesially sites that do rank well and are very credible. Google handles it, you don't really need to worry about the boilerplate content, Google can figure that part out. Much more is coming. However, there are limited techniques that you can use to encourage the success of your digital marketing efforts. Many people make the mistake of constantly stuffing the same keywords all over a piece of content in order to attract the spiders. If it notices the same keyword used over-and over, the spider will just crawl on by, looking for other, better content related to the same keyword that they can rank. A keyword is better displayed every 70-100 words.

Let's follow authority sites best practise

Links found within the main body text of a webpage is more valuable than links found in separate plugins or widgets found elsewhere on the page. During this phase we also perform tasks like keyword research (for existing pages),