Boilerplate content is a fact on the web with many many sites, espesially sites that do rank well and are very credible. Google handles it, you don't really need to worry about the boilerplate content, Google can figure that part out. Much more is coming. However, there are limited techniques that you can use to encourage the success of your digital marketing efforts. Many people make the mistake of constantly stuffing the same keywords all over a piece of content in order to attract the spiders. If it notices the same keyword used over-and over, the spider will just crawl on by, looking for other, better content related to the same keyword that they can rank. A keyword is better displayed every 70-100 words.

Let's follow authority sites best practise

Links found within the main body text of a webpage is more valuable than links found in separate plugins or widgets found elsewhere on the page. During this phase we also perform tasks like keyword research (for existing pages), “on page” SEO corrections, schema markups and more. Users stay on your site longer when you include internal links guiding them to more info suited to their interests. Always do your research and conduct your own experiments With very little money, you can create a website to test all types of backlinks and have your own case studies.

I urge you to think about content

Creating content that serves a need is the best way to improve web ranking. There aren’t many free, intuitive programs that give you the kind of super-valuable information that Google Analytics (GA) does. While there’s no denying the power of paid marketing channels such as Google AdWords, establish your organic presence and you will likely find your most profitable marketing channel. When it comes to SEO, less is not necessarily more. The main body of your piece shouldn’t be under 300 words and if you manage 1,000 words or more on the subject then your page is in a healthy shape.

Clarification about reporting

It doesn’t take hundreds to see the needle move, especially with Google’s ever-improving ability to detect low quality and manipulative links. Many mobile devices have a text-to speech option which automatically transcribes their words into the search box. People speak differently than how they write, using different words and sentence structure. With other voice to text aids such a Alexa, more and more mobile web search queries are resembling how people speak. In order for this to be truly effective, however, and for your images to support your overall SEO efforts, they need to be optimised. Gaz Hall, an SEO Expert from the UK, said: "Everyone likes to see a nicely designed website, but given a choice between a great looking website with little/poor content and a poor looking website with great content, people prefer the latter. They aren’t searching online to look at pretty websites. They’re searching online for a specific reason and if you meet their needs then there’s a good chance that they’ll make a purchase from you, either straight away or in the future."

Building Relationships With Authoritative Local Sources

Wikipedia is one of the biggest and most authoritative websites on the internet. It’s a link building golden mine. Wikipedia articles show up for almost every term and a link back to your website means a referral traffic boost to your blog. Ensure links to your website aren’t trying to manipulate rankings by using keyword-heavy phrases in anchor text. The most successful online businesses design a series of “customer journeys” through their site, which take a user from entrance to information to goal completion. When Google returns its search results, it produce two types of results: organic results and paid results. Organic search results most closely match the user’s search query based on relevance as deciphered by Google’s search algorithm. Also known as natural search results, ranking well in organic results for relevant and valuable search terms is the goal of SEO.