I’m sure you already have some assumptions regarding your target audience’s needs and problems. You also have some tips on who they are and what demographic they fall into. In the recent years, Google became even more strict. Google launched 2 main search engine filters known as Google Panda and Google Penguin updates. You shouldn’t only target 1 keyword, even if you have a very small budget or think that 1 keyword covers everything that you do or sell. This is a mistake because unless it’s a highly searched for keyword, and if it is then the competition to rank well for it will be fierce and getting your site in the top positions for it very difficult, then ranking for that 1 keyword won’t attract enough visitors to your site. Many SEO campaigns start with keywords – knowing what the audience within your niche is searching for is a powerful advantage. During this we’re going to use tools to research the real words people type in search engines. Speaking the language of your audience, and not technical jargon, is how you’ll reach them – just as in the offline world.

The benefits of text links to your search marketing strategy

The homepage (primary) URL doesn’t redirect to another website or irrelevant page? When Instagram users repeatedly see people they follow talking about a product, they head to Google to research it more. Remember, the reason that website isn't bringing in customers is because you have given them no reason to come back. Positive reviews are an important local SEO ranking factor that improves your business visibility on Google.

Why is it important to know user intent and how can we identify it?

Google counts thousands of PhDs as employees. And while its algorithm over the years has been incredibly vulnerable to abuse by spammers, increasingly it’s taking into account the context in which a link appears. All search engines attempt to determine the most important words on a page, in a tag, or in a link. Google has access to all this incredible data about where people go on the Internet through Chrome and through Android. Poor spelling has always had the potential to be a negative ranking factor in Google if the word that is incorrect on the page is unique on the page and of critical importance to the search query.

Top trends in onsite SEO to watch

It takes time to research your market and industry. It takes time to perform the necessary analyses. And it takes time to product quality content. Be aware that any search engine spider contains “time-out” code that prevents it from fully indexing a site that loads too slowly. If your web pages are large and your hosting provider is slow, this could present a real barrier to your full site being indexed. We all know that videos are a great way of keeping audience engaged and entertained. But do you know that by using enough videos, you can improve the ranking of your page on the SERPs. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Structured data is essential these days. It’s your page summary in re-usable chunks of content that Google loves."

Can a techie truly understand indexed pages

As a digital marketer, one of the most frequent questions I get asked is “how do I get traffic to my website?” Content serves as a much better citation than a sales page. The ideal situation for many businesses is the hope that one of their Tweets will go viral, but you can’t afford to sit around and just hope that all others will. Search engine optimization (SEO) plays a crucial role in bringing in more traffic to every site.