Using tools such as Copyscape will help you find if someone has plagiarised your content. If that happens, you should ask the admin to remove the part of the content from the site. If they’re not willing to do that, report them to Google. Core SEO tactics are a must in an effective digital marketing strategy these days. Back in 2011, Google rolled out an update to their algorithm by the name of “Google Panda.” Panda caused an upheaval in the SEO world, and many of the practices that emerged as a result are still considered standards for SEOs today. As Google continues its journey for the perfect user experience on their own site, you have to strive to keep up.

Write more than 400 words

If you create high-quality pieces of informative content on your website page-to-page, you will rank. To make your website SEO compliant, a search engine needs to be able to explore every aspect of your site and most importantly understand the content that is available. In order to achieve this, the design of your website requires careful planning. Once you know what you’re going to say, it is always useful to plan out the structure of your post. Include the right rich snippets, don’t add schema.org markup just to inform Google about all the other stuff you do.

Find out more about html

Rather than repeating body copy on pages, sites with a low ratio of unique structure content have too much structure and too little copy. There is some truth to this, but there is certainly a lot more to SEO. Search Google, and you will see tweets in the results. If you are employing an SEO agency, then the chances are you aren't happy with how your eCommerce business is performing.

Fewer people are searching for the phrase now as compared to before

SEO takes some time. There’s no legitimate way around that. But SEO is also not a one-and-done activity. You can’t SEO a website and call it good. If you want to stay competitive, then SEO shouldn’t stop just because you’ve started seeing results. The website should be easy to go around or navigate and not confuse the visitors. It should lead the user to what it’s searching for with as few clicks as possible. Making it user friendly also makes it SEO friendly. Customer lifestyles, budgets and needs are all completely unique and you cannot afford to target one single archetype. According to Gaz Hall, a UK SEO Consultant : "What is your organic search strategy? If you don’t have one, you’re missing a key piece of your business strategy—and shutting out many potential customers who are looking for your business. "

Can backlinks make a huge difference to search engine optimisation?

What you don’t want to see is content that is too short, doesn’t deliver the information you’re looking for, and contains too many keywords. Search rankings from a non-mobile device such as a desktop computer or laptop will not be affected. Ranking high in Google can bring you some serious traffic too. When looking at a Google results page (often referred to as Search Engine Results Page, or SERP for short), the number one result alone brings in 31% of search traffic on average. Meaning, when people search for a keyword, 31% of those searches will click the first result. All websites stand to benefit from SEO.