Some lasts a year or two. Depending on your CMS, you can create a separate Google search results headline to the one that appears on your website. For the majority of websites, you can achieve this through the metadata section of an article and changing the ‘page title’ section. It essentially means you can go a bit more SEO-heavy on your Google search results headline, while retaining a more user-friendly one on your actual webpage. The structure of your URL can affect both your page’s ranking, but also the user experience. There is no registration or fee.

The worst advice I've heard about RSS feeds

At some stage you are going to have a large list of potential keywords. We need to find a way of picking the best ones to concentrate on. Within this we want a mix of head and long-tail terms. The activity generated by social media suggests that your website is trustworthy, worth sharing, currently important to people, and is being referenced as a valuable resource. If each blog post, article or press release is a brush stroke, then the overarching content marketing strategy is the masterpiece hanging in the Louvre; it can take a long time to get there, but it is definitely worth it. Traffic from external backlinks are counted as referral traffic in Google analytics.

Discover the connection between user experience plugins

Smart content is about taking the financial investment that companies make in their content development and channeling it towards a more effective and data-driven strategy. Search engine results are an important way of gaining new customers, as most people have what the Nielsen Norman Group calls “search dominance”. Before you accept posts from guest writers, double-check they haven’t been published elsewhere. Bloggers probably aren’t acting unscrupulously if they have been previously published, they may just not understand that this can cause search visibility problems. If you are going to use freelancers, beware of duplicate content. Always make sure to check the content that you get by searching for the content on Google, Yahoo, and MSN.

Having fun with offsite SEO

One important fact that you need to keep in mind about backlink SEO is that it is not the number of backlinks which matters, but rather the quality of backlinks. The idea is to make every piece of coding and the meta-tags of that particular optimised web page, count towards the page ranking in the search. In addition to your user experience, there are also a number of other factors that affect the usability of your website such as website load speed, server uptime, broken links, cross-device compatibility, learnability and clarity. By making sure your website is easy to use you’ll be helping to ensure that it can perform well in the search engines and will also help to convert your visitors into customers. According to Gaz Hall, a UK SEO Consultant : "You can’t game the system."

Can reporting really make a difference?

The length of search phrases continues to grow. Back when the Internet was just an upstart, single keywords were the only thing you needed. TD-IDF means that content should include different phrases and that some of those phrases should appear more frequently than others. The best way to secure high quality links is by creating strong content that sources will naturally want to connect their readership to. Gpogle “crawls” websites through “links” – they count these links like votes in a popularity contest.