Write a description that would both inform and interest users if they saw your description meta tag as a snippet in a search result. Two things stand out when it comes to technical SEO; the page speed and mobile friendliness. Your SEO efforts are really only as good as the experience you’re creating for your target persona. That’s why great SEO needs to work in tandem with great content. Headings can help Google to grasp the main topics within your post which, if it’s a long piece of content, can often be varied.

Identify What’s Working and What Isn’t with regards to indexed pages

As I mentioned before, Google rates the relevancy of the landing page with regards to the keywords searched by the user. The words that make up a query are commonly referred to as “keywords,” a foundational element of SEO. Since the ultimate goal of your SEO strategy is to help people who are looking for your business or products, what more logical place to start than optimizing your site to best match customers' searches? Choose three primary keywords and have a list of others to target. When you improve those keywords, choose three more. Push your content to your social media profiles by integrating it with your blog, but don’t do it in a manner that’s “me, me, me” share other things too. If it’s not an active website, Google will crawl it far less often, making it less appealing to search engines on a general basis.

Write a 1000+ words article about indexed pages

Search engines are very clever in reading every little detail about your web page in order to rank all the sites that they store. It is advisable therefore to get some structure in your website files, rather than having them all loose in one huge folder. There are some techniques that you can employ, right now, to really start your SEO campaign off on the right foot. The aim of SEO is to rank highly in a search engine; Keep track of how many times your past keywords have yielded expected results. Use the right tools to track where you rank for the keywords you target.

Combine responsive design and LSI for Supercharged SEO

In the earlier days of SEO, sending out press releases with keyword optimized anchor texts would get you a dozens of backlinks. In some fortunate cases, this would even make your site crawl to the top positions on SERPs. So, eventually Press releases became a tactic to build links and rank high. User reviews are a great way for potential customers to learn more about a business. Be aware of the keywords that people search (or would search) to find your business online. Be sure to use those keywords in posts and your social media bios to increase SEO. According to Gaz Hall, a UK SEO Consultant : "Links are the most important factor in Google’s ranking algorithms. That’s why so many people tried to manipulate the links that point to their websites in the past."

Can web portals help improve my search engine placement?

To beat this back, the algorithm has become incredibly adept in understanding what “quality” really looks like. Unlike other ranking factors, branded search is impossible to emulate (no, search bots DON’T work). Search engines won't notice changes to your site instantaneously. Google and Bing offer search tools to help you manage your site's search presence. Google uses your meta data to interpret what your website is about and ranks the pages accordingly. While it is important to have your keywords within the meta data, it can be overdone and hinder the user experience, actually deterring people away from a page rather than enticing. This happens when your meta title and description is written for Google’s search bots rather than as a description for real people.