It turns out the phrase ‘digital marketing is constantly evolving’ is about as unique to the B2B industry as an efficient rail service to the UK. Everything you create needs to be dynamic, search engine-friendly and, above all, useful to your reader. Backlinks are the so called “incoming links” that are created when another website links to your website, and sends new users and relevant traffic your way. The length of search phrases continues to grow. Back when the Internet was just an upstart, single keywords were the only thing you needed.
Keyword density is no longer important and you should stop any and all strategies aiming at stuffing keywords into your content. The shift to mobile
devices has caused Google to change the methodology behind how it indexes and ranks websites. Sometimes you might find broken links to your website. This may be the case if the location of your page changes or if another webmaster misspelled your link. In both cases, these backlinks will return a 404 error. A well-structured and easy to read site allows search engines to navigate successfully. Considering the user experience for your customers before you build your site makes this process much simpler. Making content 3-clicks-away is advised, if users can’t find what they’re looking for they’ll return to Google.
Go long-tail and forget backlinks
90% of all clicks on the first page of Google go on organic results, with the remainder going on pay-per-click marketing. If your business has
expendable revenue, achieving that #1 spot on a search engine can be money well spent. Modern link-building focuses on high-quality, original content that provides
value to users and incorporates an involved audience. Try using an ontology tool (and an ordinary thesaurus) to identify
some related terms.
Create an e-book or guide every few months
Many websites remain invisible to search engines because of incorrect SEO and are missing out on great opportunities. The first step in a search optimization analysis is to understand our goals and objectives for performing SEO. Not all types of SEO are needed for each client. Some clients may benefit more, for example, from local SEO than organic SEO. The first step in an effective SEO strategy is understanding the client’s reason for search engine optimization. Back then, there were only a few hundred websites, so the process was pretty simple. We asked an SEO Specialist
, Gaz Hall, for his thoughts on the matter: " Searchers are typing longer queries that trigger fewer paid search matches, and they are increasingly recognizing the difference between organic and paid results and have growing ad blindness. "
Carve out time for concentrating on canonical URLs
Google reported an incredible hike of the key search term ‘near me’ in recent years, showing that customers are specifically looking for local sellers. When it comes to commercial search terms, winning the ‘near me’ battle could bring you a ton of relevant traffic. In the early days
of the Internet, people participated in traffic exchange programs. You joined a network of websites that opened pop-under windows that contained a link to your website. Your website would get thousands of visitors within a few days. It’s hard to imagine that just 10 years ago, SEO was a discipline governed by blackhat marketers whose sole objective was to increase rankings and drive traffic. Long story short—it wasn’t pretty, and Google didn’t like it. Content simply refers to the text on your homepage, your blog posts, videos you’ve produced, and any podcasts you’ve published. Focus on producing the best content you can – or pay someone to create it for you! Make it compelling, detailed, substantive, accurate and entertaining.