Local SEO is the process of optimising your online content and presence to make it easier for local consumers to find your business when searching for the services you offer. Content quality is what will really change your ranking. The Web crawlers usually copy all the visited pages so that they can be later processed by a search engine. However, it’s expensive – we’ll be discussing influencer marketing in detail later in this book.

Be sure to use your long-tail terms

This wouldn’t be an article about search engine optimisation and digital marketing if we didn’t, at least once, mention the phrase ‘Content is King’. In order to achieve this, it is important to have a higher ranking in the search engines or SERP (search engine result page) and then retaining that position. As mentioned earlier, check your homepage with JavaScript on and off and take note of any missing elements (if there are any). By now, we’re all sick of articles proclaiming that search engine optimisation and content marketing is essential for businesses.

Think about nofollow links from the start

Another way to add to this is by making sure your business is on the 21st century equivalent of the yellow pages, by adding your information to sites such as Google Maps. earch engines don’t read images, they read the ALT text instead. You should use an ALT attribute to help engine crawlers better understand the meaning of an image and what it represents. SEO allows you to capture demand when a searcher may not even be familiar with your brand name. Content is king when it comes to SEO. You can’t have an SEO campaign without content; it’s the fuel that makes SEO work.

Write a 1000+ words article about social media

Inadequate traffic and lack of conversions are some of the most significant problems affecting many online marketers in this day and age. Although the competition is fierce, there are many ways to increase your online sales over time. Search engines use a number of factors in scoring, and these factors are adjusted all of the time based on new algorithms, tests, and other criteria. Search engines keep the details of these scoring factors secret. If the competition in your niche is high, you’ll have a hard time ranking on competitive head terms. If you have little competition, you’ll even be able to rank for head terms. It sounds so very easy! According to SEO Consultant, Gaz Hall: "Your images need to be of good quality."

Check for broken links on your website

You need to make sure that your address is in the area you are actually targeting. If you can’t back up your marketing in a specific location, then your efforts are never going to be as rewarding. By keeping customer experience at the forefront of your SEO strategy, your site stands a better chance of attracting continuous organic search traffic that converts into paying customers. Basically, when a reputable site links to your page, you gain credibility by association. If you’re new to the SEO game it's easy to be fooled into thinking that once you get the basics down it’s easy peasy, especially when you have a few small successes right away – you’ll get an inflated sense of ego and think “I got this!”.