The advice, KISS (keep it simple stupid), needs to be ringing in our ears on a regular basis. We may be immersed in the detail and potential complications. We can foresee a range of different options and possibilities. There may be a myriad of risks we are addressing, but our messaging needs to be as clear and straightforward as possible. This is not about ignoring issues or complications. These have to be addressed and put into a wider context.

Our brain and heart can only take in a limited number of messages at the same time, so it is important to think through the first three key points that need to be made. If there are more than three points there will be diminishing returns. Your hearers may remember two or three points, but if you add numbers four and five, all your points they are likely to get lost in a mishmash of reactions.

Part of keeping it simple might be breaking down what you want to communicate into a number of phases, recognising that people can only absorb one phase at a time.

A test of whether your messages are simple and clear is whether you can remember and articulate them without a detailed page of notes in front of you. You need to be as convincing as if you were in front of a television camera, maintaining good eye contact with the interviewer.

Sustain the audience's interest with con