Google's mission is to organize the worlds' information and make it universally accessible and useful. Therefore, Google wants to show a user the best result possible, the result that best fits their search query. Search engine optimisation isn't always enjoyable for small businesses. Aside from having to compete together with your closest rivals, you've got those business leaders hogging up page one search results. If you follow this handy checklist, you can really make an impact on your SEO before you start a campaign. This is perhaps the worst-case scenario in an SEO context.

Lessons I learned about keyword density

Creating incredible content that people will want to share is still the best way to earn links. The plan coordinates the components of the marketing mix in order to achieve harmony in the messages and promotions relayed to customers and others. With for instance the rise of voice search, longer keyphrases become more and more common. Using a long keyphrase five times in your 300-word-article will look so unnatural, that it's not a good practice at all, where using a certain keyword five times might fit there. It has been commonly known that having multiple domains linked to one website, often improve rankings. However, although this may be true, if you plan to register multiple domain names, you should keep them as relevant to your main keywords as possible, even if you put hyphens between the keywords. This means that your website address is more likely to appear higher up the search engine rankings.

Think like a human not a robot when it comes to webmaster tools

So, we focus on creating what we call "keyword clusters" - groups of keyword phrases focused around high volume "core" keyword phrases. The search engines will act rapidly to penalize sites that contain viruses or trojans. Broken links affect site experience, and, say it out loud, Google penalizes bad experience. Get a site report from a provider of your choice. How do you put an invisible business on the map?

Let's follow stickiness best practise

Authority is built by earning links, or what some refer to as votes, for your website and is one of the quickest ways to rank quickly in Google. This is accomplished by creating great content that provides so much value that other high-authority websites reference it. Similar strategies apply to other forms of non-text content as well, such as videos, audio, search boxes, and Flash or Java plug-ins. Video provides another big opportunity for search acquisition. Not only do videos often appear in blended search results, but YouTube is now the second largest search engine (after Google), accounting for 3 billion video views a day. Gaz Hall, a Freelance SEO Consultant, commented: "In general, though, focus on relevance above all else. It's tempting to just shoot for the big, authoritative opportunities, but by doing so you run into a few issues. "

Concentrate on actionable search queries

Every subdomain on your site should have a robots.txt file that links to a sitemap and describes any crawler restrictions. Competing on price is a bane for some small businesses. If a given site targets users in a particular location, webmasters can provide Google with information that will help determine how that site appears in its country-specific search results, and also improve Google search results for geographic queries. Internal links are links within your blog posts that lead to other pages within your blog or website. The first and most obvious way that this improves SEO is that increases traffic to your other posts and pages.