An SEO strategy that builds your website’s relevancy and authority in the desired geographic area will ensure the site will be visible for a variety of search phrases. This increases the number of opportunities for your website to be seen among results. So one of the best long-term marketing tactics is regularly publishing content on your site. Develop an editorial calendar and create a plan to consistently publish new evergreen content if you want to create long-term value for your website. Content "machines" used to develop content primarily for search engines in an automated manner could learn from basic copywriting best practices to actually make their content user-friendly and helpful. It takes time to create high-quality content. That's why many people try to create content automatically. Unfortunately, that does not lead to good results. Google does not like thin content:

Boost site speed and utilise inbound links

Adding your site to any web directory just to get a backlink will have a negative effect on your website’s ranking. When people conduct research, they want up-to-date, accurate information. That’s why it’s important to keep content updated. Recency is becoming an increasingly important ranking factor in Google’s search algorithm and for good reason—your audiences don’t want to waste time reading dated content. Photographs, infographics, graphs and tables are all great ideas, although they aren’t all suitable for every kind of content. One of the first steps in learning how to build backlinks is to understand the value of guest blogging. With guest blogging, you write content to be published on another website, with the hopes that the external site will include a link to your site when they publish.

Focus on performance, user experience, and analytics

Removing bad backlinks can help improve your site's ranking on Google. Not only do low-quality links reduce your website’s credibility, but they may also result in Google penalties (link is external) that will drop your site down the rankings. If you want to promote your website by purchasing sponsored links, always use the rel nofollow attribute. There’s no other way. If Google finds that you’ve paid webmasters to build backlinks, you will end up with a hard to remove penalty. Reason behind this statement is that Google is consistently making some changes in search engine. There has been much talking about links being a ranking factor. Many SEOs have only focused on content and On-Page SEO and neglected links saying: "We already know everything about links". But do they know everything about links?

Unexpected ways web portals can help with getting your website noticed

A bounce rate is the percentage of visitors who navigate away from the website after viewing only one page. The aim is obviously to have as low a bounce rate as possible. You need to keep people on your website by making multiple pages attractive and intriguing enough that people will stick around and want to learn more about what you have to offer. In order to improve rankings for long-tail keywords, make sure that they’re present in your main body copy and page titles. If your website structure doesn’t allow for this, attach a blog or news feed to your site and create content around these topics, with the long-tail keywords in the titles and copy. There’s dozens of factors that go into links, but generally speaking, if your website attracts a lot of links from high quality sites, you will rank higher. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "URLs with words that are relevant to your site's content and structure are friendlier for visitors navigating your site. Visitors remember them better and might be more willing to link to them."

Create content about stickiness

Search engines (and users) look to the site architecture for clues as to what pages are most important. A key factor is how many clicks from the home page it takes to reach a page Right now, social media share and likes are the activity which is most rewarded by Google and other search engines. especially for subjects that are currently relevant. Search engines are constantly evolving and changing their algorithm in order to keep up with the constantly developing new technology. Google AdWords have a brilliant – and completely free – keyword planner which allows you to search for new keyword ideas while checking out real search volumes. If you’ve got a specific idea for a blog post in mind, use the tool well before you start writing to find a few popular and relevant keywords to include.