Page titles can have the biggest SEO impact, however, the meta description acts as the description for the content on your page. I think the one thing that nobody talks about, that we should, is that there's no right way. Use the journalistic convention of the inverted pyramid, with the most important information at the beginning of each page. The byline is linked to the author's Google+ page of course.

Establish intuitive information architecture by considering URLs

You can also take a similar approach with your social media profiles. Once the Search Engines crawls the web and comes across the new pages, it then indexes or stores the information in its giant database categorically, to be retrieved later when any search query related to it comes up. These giant database storage facilities is capable of processing large amount of information really quickly. Images are an essential factor for content optimization which is why we decided to include image optimization in this basic SEO guide. Any good heat mapping service will give you some information on what country your user is accessing your site from.

Consistent doesn't mean identical. when you're discussing inbound links

Have you ever come across a website or article where every other word is a keyword? You should avoid these types of directories. They visit your website, blog, and social media pages, thus driving traffic to your site. The general direction is set, and the individual moving parts that carry out the work simply repeat the same tasks over and over.

Actionable tips on local search and Facebook

There's dozens of factors that go into links, but generally speaking, if your website attracts a lot of links from high quality sites, you will rank higher. When you allow search engines to crawl and index MASSIVE pages in your site, it consumes the crawl budget that you are given. Google cannot infinitely crawl all pages of your site everyday, you know? Guerrilla marketing utilizes alternative tactics and venues to focus on finding unique ways of doing things. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Many folks try to boost the value of their syndicated content by engaging in content "spinning" which is perfectly legitimate as long as it's not the garbage that's often spouted out by automated software."

Define your goals with regards to Google algorithms

Every location-based business needs to own as much of its branded and core keyword SERPs as possible. If you do find that spammers are running negative SEO campaigns against your brand, submit a disavow file listing the attacking domains. submission through Google Search Console instructs Google to ignore all links coming from bad domains, so they don't affect your rankings. Posting more links on the same source offers diminishing returns; the better way to increase authority over time is to seek out new sources. Some studies suggest that the impact of organic listings can be impressive.