The reason is they have a ton of “branded search”. Google reverses the usual format with featured snippets. They’re featuring the snippet, hence the 'featured snippet' name. Google plus is still pretty new but the way I see it, Google will really try to integrate the social signals they can extract from Google plus into their search engine rankings. What SMEs haven’t realised yet, is the fact that users are changing their user search behaviour in search engines (when they perform a query) on their mobiles or tablets.

Optimise your site, paying special attention to nofollow links

How you should do SEO? Backlinks in general are links from other websites pointing towards your site. They can be other domain, blog or any specific article or other form of content. In the vast sea of websites--from e-commerce, media and informational websites to blogs and wikis--most site owners use a basic approach to search engine optimization. They submit their site to more than 200 search engines and blast these with some domains and keywords that may be related to the site. A lot of SEOs will tell you to fix the foundation of your website, meaning the template. I think content is the foundation of the website and your template(s) should serve that content.

Expand your CTR as necessary

You can’t just aim for clicks with your organic SEO efforts – you need to make sure that all your efforts results in conversions (including contact requests, phone calls, store visits) and eCommerce sales. When it comes to getting visitors to your site, you want to grow your audience and also keep them coming back. Post your content on social media platforms such as Twitter, Facebook and Google+ - this will give your outbound links a wider coverage and the likelihood that it will get shared by others and seen by your intended target audience. Evergreen content is quality, useful content that is relevant to readers for a long period of time.

Establish your position regarding plugins

SEO closely aligns with so many marketing channels, business decisions and user behaviour that the potential your website will be 100% optimised is slim, to nil. Google automatically detects which pages answer the users’ query automatically and then display the top result as a featured snippet at the top of the page. This is Google’s way of trying to help users to quickly find what they want by providing them with a snippet of information directly in the search results. Some lasts a year or two. According to SEO Consultant, Gaz Hall: "Make sure to link not only to external sources but also to your own blog posts as well. Try to include these internal links as early as possible in your article. "

Define your goals with regards to trust rank

But all too often, when we want to improve our site SEO, we fall prey to “quick-fixes”, just as we do when we’re enticed by fad diets. When your website or website’s content gets shared on social media platforms like Twitter, Facebook, Pinterest, Google+, and YouTube, it is considered a social signal or citation. Long-Tail Keywords – Long-tail keywords are designed to target an extremely specific search query. This can lead to a range of mistakes which can truly have the opposite effect of good SM marketing and, instead of attracting and retaining customers, work to offend customers and alienate prospects.