SEO and user experience (UX) go together. A solid SEO strategy based on careful analytics analysis will boost your website’s search results rankings which will result in more eyes seeing your website. A good user experience will lead to more users visiting, staying on and converting on your website. Long tail keywords are essentially longer more specific keywords that tie in directly to your content. For example, if you are selling woman’s shoes on your eCommerce website. The main keywords would likely be: “ladies shoes”, “woman’s shoes”, “girls shoes” and other similar words. In March 2016, Google confirmed that it would no longer allow toolbars to use the PageRank checker in the browser, so a host of clones will likely pop up. Many webmasters see Panda as a type of Google penalty—but it's not, really. Panda is a collection of measurements Google is taking of your web pages to try and give your pages a rating on how happy users are likely to be with those pages.

Boost site speed and utilise local search

This is not a good situation for your website’s SEO and user experience. We believe it’s because getting a link to an in depth piece of content is much more natural than a product / service page. If you head over to Google and search for “site:yourdomain.com” the result will show you how many pages Google actually has indexed for your site. If you’re new to the SEO game it's easy to be fooled into thinking that once you get the basics down it’s easy peasy, especially when you have a few small successes right away – you’ll get an inflated sense of ego and think “I got this!”.

Personalization counts: how does search engine spidering fit into this?

You have to create the best content for that niche topic. In order to do that you, not only do you have to provide incredible value to your readers, but also have to pay attention to onsite SEO best practices. Cramming popular search terms into your blog isn’t enough anymore, businesses need to spend time creating meaningful copy. Although pay-per-click marketing can provide great results, there is still a general distrust of advertising when compared to organic relevancy. Although word count doesn’t rule the SEO world – nobody will read your stuff if it’s not helpful to them.

Keep your title tag under 55 characters

he no follow link tag has done a lot of good for the online world – most SEO spammers won’t bother posting irrelevant links to blogs or forum posts if they know they won’t get to publish a follow link. WordPress automatically assigns the no follow link attribute to all user-submitted links, and Wikipedia does the same for its reference section. When you're ready to scale your strategy, consider hiring a professional SEO agency or a highly skilled independent contractor. All of this internal processing knowledge is contained within the semantic network and organized on a conceptual basis. Gaz Hall, from SEO Hull, had the following to say: "Keyword stemming is a process, in which you would be modifying certain keywords before making use of them for your site, or articles. This would actually increase your chances of getting more hits on your website."

Design + stickiness = Greatness

Besides obvious ads, other types of revenue generation like affiliate models and lead generation are also said to be affected. The proliferation of smartphones and tablets mean more and more consumers will be viewing your website on the much smaller screen of a mobile device. For a good user experience, make sure your website is mobile responsive, rendering correctly on a desktop, laptop, tablet and smartphone. It’s a familiar situation: you enter your search term in a search engine, click on a result and then… you wait. If nothing, or very little, appears to be happening, you click on your browser’s Back button and select a different search result, without even consciously thinking about it. Enter competitor’s domain on SimilarWeb.com to see where their visitors are coming from, which social networks they use and see what’s interesting for that audience.