When you link to reputable 3rd parties in your website, you are indirectly benefitting your SEO in many ways. According to Google, website loading speed is a very important SEO factor. Google takes page loading speed into account in their website ranking algorithm. A site that hasn’t done its keyword research is like a car driving in the dark down between two points. Keyword research is a constant and has been and still is a cornerstone of SEO. Do it before you do anything else! Launching a new website without putting 301 redirects in place
is literally committing SEO suicide. Not only will you lose all of
your past SEO history, your rankings (and traffic!) will plummet.
Always, ALWAYS 301 redirect your old site pages to your new
ones to let Google know where your new content can be
Random musings on keyword density
The convergence of SEO and content has been a driving force in marketing for the past few years. SEO signifies search engine
optimization, which helps in increasing the visibility of blog, site or pages in Bing, Google and Yahoo. For example, “payday loans” is an industry riddled with web spam. Links are one of the top three factors that Google considers when deciding ranking, therefore, it is imperative that you have quality backlinks pointing to your site. If you work hard on your links, you should see real improvement to your rankings and your overall SEO.
Keep an eye on content
Although social media is increasingly becoming a popular tool for businesses to promote themselves, search engines are still the primary method that people use as they navigate the web and many businesses employ SEO services. Is your article hiding
among millions of others, difficult to find and not being read as a result? If it is, you’re not alone; great research can go relatively unnoticed if it’s not highlighted and indexed in the right way. The user is most likely to type in something called ‘keyphrases’, rather than single ‘keywords’. In short, it’s a special Google mechanism (robot, crawler) that moves over the Internet and collects information about your website.
Bad content truly can do long-lasting damage to your website, brand and business. If a given site targets users in a particular location, webmasters can provide Google with information that will help determine how that site appears in its country-specific search results, and also improve Google search results for geographic queries. Over the past few years, one of the most common phrases in SEO has been content is king. Quality content that is original, well written and relevant is integral for any website and business or company. Gaz Hall, from SEO Hull
, had the following to say: "Linking to highly popular or trusted websites, news pages, blogs and message boards is an excellent way to add credibility to your own website. If you’re pulling proof for the claims you make from sources which a majority of other people already trust, it can only help you to make more conversions from your website visitors and ultimately lead to an increase in sales."
Difficult things about keyword research
SEO marketers recognize the immense value of search engines because they remain the primary method of finding websites and can bring in specifically-targeted traffic to your website. In Google search, a
headline with a relatively high click-through rate will receive a ranking boost since it indicates that the post is more relevant for that search query. SEO is something that is constantly evolving and changing. Google RankBrain is perhaps the greatest invention/best algorithm so far by any search engine. The RankBrain is a unique artificial intelligence signal targeted at improving search results on Google.