In fact, Twitter.com rejected hashtags at first. Google has worked to smash black-hat and spam-based link-building practices, penalizing link wheels, exchanges and paid links. In 2012 the Penguin update ushered in the link building reality we experience today. With it only natural link accumulation will gain your website & webpages authority. Your competitors can be a goldmine of information that can inform every aspect of your marketing and rocket your website’s traffic. Search is clearly becoming a more ubiquitous behavior among Internet users that drives navigation not only directly from search engines but also within sites and across networks.

Target Specific, Longtail Keywords

The amount of time and effort spent in pushing the content and links for a Website as close to the limit of what search engines allow in their guidelines is better spent creating unique, interesting, and helpful content. If the content were really that good to begin with there would be no desire to test the guidelines to find an advantage. Never sell yourself short and never assume anyone knows your business better than you. Every search engine has a program known as a “bot” or “crawler”. These programs follow links and visit websites. As they do so, they index website content and follow the links on the website to other sites. If your website has not yet been indexed, it will not appear in search results. If your site is regularly updated it shows Google the site is still active, kept up to date and worth them directing people to. Having a news section or blog on your site is an easy way to do this.

Try to target a hungry crowd by paying attention to user generated content

Although we never encourage keyword stuffing, spend some time researching keywords that make sense for your products and include them in places that make sense. Write a description that would both inform and interest users if they saw your description meta tag as a snippet in a search result. Duplicate content isn’t necessarily a bad or wrong thing, apart from in the above example where it’s just straight up theft. Anyone who can go to google and type in "keyword research" will find very many tools that mixed with common sense should suffice quite well.

Be mindful of link building

The premise of Google is to organize information, which means there are people who seek information, people who offer information, and Google wants to be the service that indexes and delivers that information. A handy thing to know when you are acquiring links from other sources is the difference between follow and nofollow links. Launching a new website without putting 301 redirects in place is literally committing SEO suicide. Not only will you lose all of your past SEO history, your rankings (and traffic!) will plummet. Always, ALWAYS 301 redirect your old site pages to your new ones to let Google know where your new content can be found. Gaz Hall, from SEO Hull, had the following to say: "By continuing to create quality content that provides immense value to the searcher and satisfies their original search (whether that’s answering a question, listing ideas, educating the reader, etc.), you’ll be well on your way to creating content that search engines want to see and provide to searchers."

Disambiguation, and diversity are important when it comes to keywords

Increased competition is fairly common once competitors see your marketing is working especially if their leads and sales are dropping. Browse through your website and remember to note web pages that have restricted access. Many webmasters see Panda as a type of Google penalty—but it's not, really. Panda is a collection of measurements Google is taking of your web pages to try and give your pages a rating on how happy users are likely to be with those pages. Cloaking is when you present different content or URLs to your visitors than you do to the search engines. Along those lines, a “sneaky” redirect is when site owners “embed a link in JavaScript that redirects the user to a different page with the intent to show the user a different page than the search engine sees…