That takes time. For example Google recently decided to shift its search engine ranking contents from desktop site to mobile site. Do a search on both your local Google and Google.com. Cross-reference this with data from Alexa. The main aim of your content should still be to provide value and relevance for your target audience, but this doesn’t mean that it can’t be slightly more SEO-focused.

Utilise influencer platforms to link up with bloggers that can promote you

A crawler is a Search Engine bot or a Search Engine spider that travels all around the web looking out for new pages ready to be indexed. In this scenario, the web can be considered as an entire country and the spiders/bots of Google stop at every destination to find the new places that have been developed in the country. Before the Google Penguin and Google Panda were let loose, SEO’s could manipulate a webpage’s rank more easily by adding lots of keywords to show Google that the page was relevant. This practice is what we now call keyword stuffing and is not just frowned upon by reputable SEO agencies, but is not tolerated by Google. Search Engine Optimization is true scientific method that works. We are farmers, not butchers.

Find a simple guide to mobile search and read up about it

This is why an evaluation of your homepage is absolutely critical. Remember the last time you wanted to find a place to eat or solve a problem at home? People visit websites to find answers to their questions and you create content because you want to provide valuable information to them. In this game, you’re competing against thousands of blogs. It’s not only hard to grab your target audience’s attention but also difficult to outrank your competitors on Google. Emphasizing fast results is what Google is all about, and your content title and description need to reflect that. Giving Google browsers the sense of speedy information will increase your CTR.

Target a broad content pool

Every site has at least a few internal links because you have to in order to link your content together. But it’s a benefit to your SEO efforts AND for your visitors to add in a few more internal links. It helps people and the search engines find your content easier. Chances are very good that they will eventually click through to your website, and since you continually displayed in all their search results, they will trust you that much more. There is also no doubt in our minds that it is an extremely good marketing tool for all kinds of businesses and organisations. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "If you want to rank high in Google for valuable key phrases and for a long time – you better have good, original content for a start – and lots of it."

Disambiguation, and diversity are important when it comes to meta tags

If it’s not an active website, Google will crawl it far less often, making it less appealing to search engines on a general basis. One of the many objectives of Google is to differentiate between an artificial setup of backlinks (inbound links to one website from another) and natural link building. There is a massive amount of content available on the internet, but none is more important to website owners and marketers than search engine results pages (SERPs). Don’t over promise in the title. Even though it may make people click, as soon as they realize you tricked them, they will leave your website, which is a sign of bad quality for Google.