Keeping your website’s standards as high as possible and giving your customers more than they expect will make sure that you get your reviews. There are many methods of ensuring your articles can be read easily. Some examples are: adding more paragraphs, headings, snappy sentences, and subheading. There are dozens of ways to get reviews, including just asking for them, but you definitely need to attract them whenever possible. The activity generated by social media suggests that your website is trustworthy, worth sharing, currently important to people, and is being referenced as a valuable resource.

The worst advice I've heard about link bait

Remember, it takes 20 years to build a reputation and only five minutes to ruin it. Content freshness matters. Keeping your content up to date helps search engines understand that your site is accurate today. Google is getting better every year at detecting spammer and low-quality links. Being proactive about taking a safe approach is the only way to avoid a penalty. Although you may outsource some of the work, SEO is still your primary job as a site owner. This means you will have to oversee the process, as tedious as it may seem at times. You cannot let the little details slip by you. One wrong keyword or a broken link today could lead to a poorly ranked site tomorrow. So be sure to stay on top of things and micromanage your site.

I bet you didn't know this about canonical URLs

It is important to have at least one keyword in your title. In addition, you should have your keywords in your meta descriptions, headers (h1 tags) and in the ALT descriptions and titles of images. Make sure to apply a sug­gested guideline of one to three keywords/phrases per content page and add more pages to complete the list. Use the keywords your audience is searching for. Search engines understand synonyms and similar terminology, so using related keywords in multiple pieces of content helps the bots know what topics your site covers. That said, focusing on keywords for each piece of content you publish still matters. Search Engine Optimization, or SEO, is an integral part of any digital marketing strategy. It is a crucial element in organically driving customers to your businesses via online platforms. In other words, it's modern day marketing!

Lessons I learned about forums

Writing is hard enough when you have to write 500 word blog posts. Now imagine writing in-depth articles and guides that stretch to 5,000+ words on a consistent basis. Users will search for simple keywords and you possessing the right ones, could make-or-break your strategy. Content is not only key when it comes to SEO, it also plays a vital part in guiding your customers down the sales funnel to make a purchase – and that’s why it’s so important to have a well-thought-out strategy in place. Now you know what you need to do to create a content plan that generates results. Gaz Hall, from SEO Hull, had the following to say: "When you notice what isn’t good on your website, start improving (technical and textual)."

Discover the connection between user experience SERPs

The small business SEO market is very competitive and you are going to need loads of patients if you want your business to succeed online. You don’t have to be an astrophysicist to understand that a spike in users from a particular place often translates to a demand for your product or service on that market. You should not only use social networks to acquire potential new customers, generate leads and build brand awareness, but also keep in mind the SEO benefits of having a brand presence on social networks. The two biggest algorithm changes that Google released to ward off the abuse of link building included the Panda and Penguin updates, which came out in 2011 and 2012, respectively (and received regular updates ever since). One cracked down on websites with poor quality content and the other penalized websites conducting spammy link building efforts.