Parallax design is a website design approach that’s been used for several years now and takes its name from the concept of parallax movement. Instead of linking from one entire webpage to another, the visitor moves up and down on the same webpage. It can take months to see a real impact from SEO, and if your site is fairly new (ie. you just launched and have little to no content), it will take even longer to see noticeable results. If you’re hiring in house SEO specialists or if you’re hiring a specialist SEO agency to provide you with a SEO service, it is very important that you choose a skilled professional with lots of experience with Search Engine Optimisation. In social, there are no meta-tags, < H1 > formats, or other standard SEO issues.

Consistent doesn't mean identical.

To keep it simple you can use a link shortener that 301s such as bit.ly, or if you want to spend a little more time you can set up your own site and 301 the traffic from a certain page to your money site. Technical SEO is defined by configurations that can be implemented to the website and server (e.g. page elements, HTTP header responses, XML Sitemaps, redirects, meta data, etc.). If you can get links from high-value sites, especially in your niche, your website will become much more relevant for a full range of search terms. The method is employed by those who are seeking a quick financial return on their website, in place of any long-term strategy, as Black Hat SEO could see a website eventually banned from a search engines listings.

Why landing pages matter

Don’t be scared by the acronym SEO, it just allows sites like Google to read your website and rate you in terms of how relevant you are to the users search terms. Even though links from Wikipedia are nofollow, there is speculation that Google’s algorithm still does take these links into account, at least to some extent. Search engines keep track of how well your site served people looking for relevant searches. You have complete control over anchor text on your own website, and you should use it to your advantage. But you don’t really have control over what text people use on other websites.

Make blogs your centre of attention

While there are other avenues to increase your online visibility, organic search optimization is remarkably inexpensive. The key is to know your audience. In the short term, improving your SEO can have a dramatic impact on getting new customers. Gaz Hall, from SEO Hull, had the following to say: "Only link to pages on other websites that you think your visitors would find helpful, valuable and/or interesting. Most people simply ignore this part as not important – please don’t do the same. Remember the following two sayings: “Show me your friends and I’ll tell you who you are” and “You are the average of the five people you spend the most time with.”"

Do you struggle with optimizing your posts for SEO?

Although it seems obvious, recent projects taught me that the campaign ads are not always matched to the relevant landing page, the keywords do not match the landing page’s content and tags, and the result is a drop in Quality Score and an unsuccessful campaign. How well written your content is and how much it brings value to the searcher is paramount to its success on Google's SERPs. We all know that getting backlinks (a.k.a. inbound links) from trusted websites is a great way to give your website’s search rankings a boost. However, there’s also a dark side to backlinks. If Google suspects that there are spammy, low-quality sites linking to your site, your rankings could suffer. This is known as “negative SEO”. (In some cases, spammers will purposely direct lots of low-quality links to your site in order to cause negative SEO.) Often SEO projects will give you fantastic return on investment. According to Search Engine Watch; one client received “$11,000,000 worth of organic traffic” thanks to search engine optimisation.