cause a few issues. Editorial links can be some of the most powerful for SEO because they come from other publications in your niche mentioning your company. They can also come from thought leadership guest posts that you write and get published on third-party sites. All other metrics being equal, would you rather have a high-authority link with lower relevance or a highly relevant link with low authority? It might not be the most specific way of finding the perfect keywords, but it’s a good place to start.

Search Engine Optimisation success will lead to consistent conversion and ROI

It really wasn’t that surprising; studies have discovered that more than half of teenagers use voice search on a daily basis, and a similar number of adults use it because it makes them feel “tech-savvy”. Balancing the readability of your website for both people and web crawlers should be a key part of your SEO strategy. In addition to SEO, you should also look into the other methods of inbound marketing such as social media or content marketing and how they may benefit your business. What other tips for evergreen content have been helpful for you?

Generate Interest, Give Information, Persuade

To create evergreen content, you need to make sure that it benefits your target audience for a longer period and that it stays relevant. When a bandwagon is this large and this loud, it’s just about impossible to resist jumping on. In the best case scenario, a site visitor turns into a paying customer. Moving on from generic keywords, you can decide to add more information into the keyword.

Establish your position regarding inbound links

Once upon a time, marketers focused on strategizing which keywords to place across their web presence in order to increase their rankings in a search engine results page (SERP). The image below identifies the advertisement sections where you can bid for certain keywords and be placed above the organic searches. Off page SEO refers to the strategies performed outside of your website that can be used to improve your search engine rankings. When someone mentions off page SEO, they are generally referring to link-building or techniques that provide your website with some kind of coverage or exposure. Gaz Hall, from SEO Hull, had the following to say: "Instead of writing on-page copy for the sole purpose of repeating a keyword multiple times, you should write about your product or service or idea naturally, and let your keyword variations naturally fall into place. If that doesn’t happen, go back and spring in some variations into the content so that the same message gets across, just optimized!"

Don’t Forget About a Sitemap

I highly recommend starting off with building out resources their target audience would care about, want to share on social media, and want to link to. If you have a real business, the same advice applies. You should decide if you are going for a churn and burn method or need a safe and fool-proof way to rank BEFORE jumping into SEO and building links. Search engines are powerful because they provide targeted traffic. Or in other words, search engines bring users that are seeking what you offer or sell. Targeted website traffic provides revenue and exposure like no other channel of marketing. Investing in SEO can have a much higher rate of return when compared to other types of marketing efforts. Keyword selection is the starting point of the small business SEO process. You must choose keywords that are directly relevant to your business, which people are actually searching for, and which aren’t too competitive for your budget. Choose the right keywords – limit yourself to around 5 to start with – and you can get good results on a small budget.