It goes like this: in some cases, when someone mentions your brand they forget to post a link. As a rule, from a single page or piece of content, a user should be able to jump to any location on your site. Rank changes for top keywords by volume and position. Rather than using ranking algorithms such as Google's PageRank to predict relevancy, semantic search uses semantics or the science of meaning in language, to produce highly relevant search results.

Can keyword stuffing really make a difference?

This can create duplicate content between the product pages, themselves, and the corresponding product review pages. SEO isn't magic or voodoo. I know some SEO consultants will make you believe they possess magical powers and only they can optimize your website, but don't listen to them. Optimizing topics that match search intent rather than solely focusing on ranking for particular keywords, even when long-tail, is the best approach. Combine text and media to encourage more engagement with your articles.

How does topical trust flow improve search rankings?

Research indicates the opposite. Writers are either trained in traditional discipline or the digital discipline. Target and tailor your meta descriptions according to your findings. The links won't pass votes (articleRank) anymore, nor will their share be handed over to the other, follow, links to be passed on.

Your meta description should include the long-tail keyword you are trying to rank for

AMP search results, which will open instantly on mobile devices, will rank higher than organic-ranked pages, so if you don't ensure your pages are eligible for AMP, you are missing out. And isn't content King? Marketers carefully study customer-generated reviews, because they provide customer evaluations of products and how the item compares to the competition. According to SEO Consultant, Gaz Hall: "About 80 percent of web traffic begins at a search engine.Making sure that a company's name or brand becomes one of the first ones listed when a person performs a search becomes a key marketing goal."

Easy wins around great content

I believe that search will be powered by voice on mobile more and more in the next few years. Just be aware that this isn't always a benefit-more on that in the cons list. Another client of ours identifies people who need legal help and sells these leads to law firms. HTTPS is a more secure version of the http web protocol.