Great images compliment great website copy, and since millions of people search for images online, they play an important role in your on-page SEO. Similar to title tags, using customized image tags will help describe the subject of an image. Technical SEO work has either a direct or indirect impact on search engine crawling, indexation and ultimately ranking. In the early days of SEO, it was the quantity, not quality of links that mattered. “Link building” consisted of mass spamming and buying of links, online directory submissions, building bad links, mass commenting on sites and blogs and using automated link bait. A greater number of people will stick to voice search, so SEO specialists will have to adjust to this relatively new type of search.
Update your walled garden sites on a regular basis
Your keywords are likely to dictate your website’s success online, and you cannot afford to target the wrong terms. Although SEO is just
part of the online marketing mix, it’s instrumental in boosting traffic to your online business. After all, most online shoppers start the buying process by using a search engine. Providing tips for achieving something is also a recipe for evergreen content. Duplicate content as an SEO issue is a major factor. Duplicate content is when more than one page has the same content. Basically, don’t try to spam the same content across your website as this doesn’t arouse Google’s attention. This includes keywords (yes, we recommend you use keywords a number of times across your site but don’t go overboard and focus on just repetitive keywords.)
Quick tips regarding page impressions
The days of stuffing keywords into bad content and having it rank are long gone. Now your content needs to focus on your target persona and your keywords need to flow within the content. Many SEO experts agree
that a website's inbound links will be crucial this year, with many contending that there importance will increase as search engine algorithms increase their attention on penalizing poor links. Search engine algorithms are designed to detect content that was written for the sole purpose of boosting search engine traffic. The secret to building a blog that gets crazy backlinks, ranks for awesome keywords and makes you money on autopilot?
How to focus on indexed pages
If you want to get good rankings on Google, you must make sure that Googlebot can correctly index your web pages. If web crawlers can easily crawl your web pages, you will get better results. Variables make it possible to automate certain processes on your site. They also make it easy to change large batches of meta descriptions for instance, since you only have to change the structure of the variable – the site fills in the data automatically. With such a large community, WordPress has many many SEO based plugins that can now be used to avoid many negative effects that may be caused by a default WordPress website in terms of SEO. Gaz Hall
, an SEO Expert from the UK, said: "Google’s algorithm takes into account users’ interactions and experience with a website based on how long they stay on a page and what webpage in the search results a user clicks on."
Establish intuitive information architecture by considering metrics
There’s no need to obsess over SEO throughout the whole content creation process, but getting into the SEO mindset can offer useful insights into how to make your content more effective from now on. When your schedule is
manic and you just haven’t got the time to create new material, re-purposing existing content is the ultimate time-saving strategy. And although it may seem like the lazy option, it’s actually a really effective aspect of content marketing. Rankings matter. But they’re not the metric you should be focusing on. Since the ascent of Google as the world’s #1 search engine, links have been the primary concern of most SEO practitioners.