This data is invaluable to Google’s understanding of what searchers are really looking for. In a nutshell, the way to build a website for maximum exposure in search is to make it easy for search engines and users to navigate your site and understand what your content is about. Once your web pages / website has been optimised by your search engine optimisation professional and you've applied all the legitimate methods to bring your page ranking to it's optimum, then one other method to increase exposure is website marketing. One part of SEO many have heard of is keyword research. After all, every time we use a search engine, we’re using a keyword (the name is a misnomer, most keywords have more than one word in them!)

Unexpected ways long tail search can impact your marketing efforts

Google's algorithms try to mimic the decisions of real people. The better your links work with real people, the better the links will work with Google's algorithms. Nowadays it is practically unheard of for people to not have a smartphone, not having the latest tablet, and overall not being online. When trying to optimize your website for search engines, it can be tempting to take shortcuts. You may want to try tactics that will speed up the process and help you start ranking higher faster. But shortcuts and black hat tactics like keyword stuffing won’t help you; they may actually hurt you. The quality and quantity of links you have pointing to your site has a direct bearing on how highly it ranks in organic search results.

Write about anchor text

As opposed to general web directories, niche specific directories only accept sites that meet a certain topic criteria. For example, one directory might only accept sites about arts & crafts. Some of these directories are free, while others are paid. Content is key for SEO so working alongside your content department to create great quality can help boost rankings and sales overall. Google does not work only the way it used to work, and as a result, this impacts a lotof websites built a certain way to rank high in Google. If a search engine recognizes cloaking it will penalize the website by permanently removing it from the search engine index. The website will no longer appear in search results.

Go the whole nine yards with your SEO strategy

To offer the best possible results, search engines must attempt to discover all the public pages on the World Wide Web and then present the ones that best match up with the user’s search query. There are numerous methods you can use to build links some are better for local SEO while other link building methods are geared towards higher organic rankings. Technical SEO work has either a direct or indirect impact on search engine crawling, indexation and ultimately ranking. Gaz Hall, an SEO Expert from the UK, said: "Most people look at SEO the wrong way. They look at ways to do the least amount of work for the greatest initial return, when in fact, it's quite the opposite. "

Expand your analysis as necessary

In order to do this, search engines are capable of identifying all relevant information online and ranking them in order of quality and relevance. Just think about this for a moment. This wouldn’t be an article about search engine optimisation and digital marketing if we didn’t, at least once, mention the phrase ‘Content is King’. For instance, if you want to increase your blog subscriber base, evergreen content can help you with that.