This can be a result of excessive navigation, repeated images, repetitive widgets and large amounts of footer text. As a result, about 70 percent of consumerssay friends and families are a primary source of information regarding various brands.14Understanding these shifts in channel power has become essential. Once the searcher lands on your page and confirms the content will satisfy the search, make sure the page will also fulfill the business need and not simply lead to a dead end. If you maintain a blog, of course you want the traffic to your blog to grow. But what if it doesn't? What if the traffic to your blog is (slightly) decreasing? What do you do?

Hidden facts about rankings

Your content is essential, but Google's ability to count incoming links, in addition to content, was considered a major breakthrough. Travel reservations, magazine subscriptions, organizational memberships, B2B (business to business) sales, and even donations fall into this category, as do retail sites from Amazon.com to the smallest, home-based micro-store. You must also use social SEO. The marketing professionals involved in the communication process pay attention to each aspect of the communications model to ensure that every audience encounters a consistent message.

What are the merits of link building on today's web?

Mobile browsers will by default try to show pages at desktop screen widths which will be hard to read and require manual zooming by the viewer. When using the Google Adwords Keyword Planner tool you'll see a "Competition" column. Pages created by bots can sometimes be identified by having poor grammar and blatant errors, since no one is editing these pages and verifying their quality before publishing them. Designing your website with mobile users in mind will give you the best chance at converting the traffic that search engines bring in.

The death of SERPs

There's no need to obsess over SEO throughout the whole content creation process, but getting into the SEO mindset can offer useful insights into how to make your content more effective from now on. Most of the time, you need to support your value proposition with additional information to convince buyers to take action. Emotions and feelings also affect choices. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Every time a search engine finds your website next to your competitors, it tells them that your company is in a related niche."

Expand your duplication as necessary

With all of these factors coming together, it appears that local SEO is becoming essential, and is most likely going to 'blow up' in 2016. You don't have to convince them they need your product or service; It also facilitates selection of target markets. Google recommends this approach for making URLs more human friendly.