You shouldn't feel comfortable using robots.txt to block sensitive or confidential material. One reason is that search engines could still reference the URLs you block (showing just the URL, no title or snippet) if there happen to be links to those URLs somewhere on the Internet (like referrer logs). In link analysis, search engines measure who is linking to a site or page and what they are saying about that site/page. Our talented team have provided professional SEO and SEM services for numerous businesses from a variety of different industries. Optimizing your images gives your website an additional chance to be found via image search.

Overlapping and redundant articles are a no-no, consider how doorway sites can help

You don't necessarily need a large social media presence, just an active one. The more you engage with the local community by responding to comments and questions, the more your Facebook, Google+, Twitter and other social profiles are likely to appear in local searches. By default, Web analytics data generally capture only things like visits, time on site, number of pages visited, and bounce rate (the percentage of visitors who abandoned the site immediately). For better insight, you’ll want to have your analytics team add conversion tracking. I’m sure you already have some assumptions regarding your target audience’s needs and problems. You also have some tips on who they are and what demographic they fall into. Giving your personal opinion and opening up a little bit goes a long way towards creating rapport with your audience. Like many things, of course, don’t overdo it!

All you wanted to know about rankings but were afraid to ask

When it comes to SEO, it’s all about following a correct strategy. SEO is the most cost-effective way to bring new visitors to your website. But, there is no secret method to rank number one in Google. Lets go a little deeper as to the relevance of authority. As everybody knows, Search Engines are the moderators of the Internet. The search engine spider crawls the Internet finding billions of new pages, indexes them and then matches each web page to the relevant search query Structured data is essential these days. It’s your page summary in re-usable chunks of content that Google loves. To a larger degree, your backlink profile is made up of backlinks from external sites (also known as referring domains) that contribute to the overall strength, relevance and diversity of your domain’s backlink profile.

Focus on performance, user experience, and authority sites

Head terms are searched more frequently, have less words (3 or less in most cases) and are often much more generic and competitive as a result. Long-tail terms are longer phrases (commonly over 3 words) and more specific. While long-tail keywords are usually less popular, we can usually tell exactly what the searcher is after. Whether you just want to increase conversions (which can be anything from a customer’s purchase of a product to a share or comment), or just want to increase the amount of organic traffic going to a webpage, understanding what you want exactly from your strategy will help you to create content that works. There are more than enough SEO guides on the internet. But only a few of them can be fully applied to a multilingual website, as it needs some specific approach. Gaz Hall, from SEO Hull, had the following to say: "What Google wants to see is authoritative and relatable links talking about your site."

Expand your metrics as necessary

There are three tech companies in the world that most of us will have heard of: Microsoft, Apple and Google. However, only Google has managed to infiltrate our lives in a complete way in a relatively short period and the reach is growing all of the time. Remember that it ’s also highly important for the topics of sites linking to you to match the topic of your site. And this way, you are not only posting on a site you chose in your niche, but you’re also filling it with a directly relevant post. Content is king when it comes to SEO. You can’t have an SEO campaign without content; it’s the fuel that makes SEO work. The page title and URL are two of only a small number of elements that are present for a user to view within the search engine results page. It’s fair to say that they have a huge impact on click-through rate from the SERPs.