Domain authority is more insightful than PageRank because it’s measured on a scale of 0-100, but it’s not perfect. As I already stated, SEO generates valuable traffic. Make sure you have content matching what your audience is searching for. So how do you determine your competition? What should you be looking for?
Web page optimization
Write a description that would both inform and interest users if they saw your description meta tag as
a snippet in a search result. The optimization process takes
place in several phases and requires expert knowledge of marketers and web developers who work together on SEO analysis and improvement. Although there are many different "recipes" for gaining search engine rankings, most experts in the search engine optimization (SEO) field will recommend that website content should be a priority. The key is creating content ready to serve customers across various devices and platforms. Brands need to meet customers where they are in order to provide them information; but without data, this is impossible. Data can let brands know what their customers search for and what they want to see when they make these queries.
SEO criteria frequently changes and becomes more difficult, so many website owners (and so-called SEO professionals) fall out of their practice claiming that SEO is dead. Use that information to
write exceptional content and do not be afraid to let the world know about what you have to offer. how they search, how they browse, the language they use, the technology they use, the region they live in, the days they are most active, the times of day they are most active, you name it. One strategy you want to avoid is using your service or product keyword in the body of your content more than 2.5%.
Not all web searches lead to sales
One of the most important steps when starting with SEO is to align it with your wider goals. It’s useful to set initial goals for what you want to achieve with your content to explore how to involve SEO in the process. It is totally devoted to get higher search engine ranking position and user attentions towards your website which automatically results in increment in your business profit. A smart keyword strategy tackles only enough keywords to be supported with a robust, multifaceted on-site and off-site campaign. Trying to be jack of all keyword phrases will make you master of none. According to Gaz Hall, a UK SEO Consultant
: "Writing blog content is one of the best ways to generate traffic and inbound links to your site. Marketers who blog consistently see up to 97% more organic links generated for their site. Guest blogging greatly contributes to that number if you’ve made that part of your content marketing strategy."
Find a simple guide to duplication and read up about it
Search engines continue to usurp more “traditional” means of reaching customers, such as newspapers, phone books, or television. But unlike those traditional means, getting in front of consumers through search engines doesn’t require a huge marketing budget. Paid
links are links garnered
for payment. They can come from a
network of link buyers and sellers, and
a network usually consists of a group of
low-quality sites that collectively link to a
specific website in an effort to increase
it’s authority in SERPs. Other times, there
may be a reciprocal linking program, where a group of websites link to
one another. Generally external backlinks are those links that link to your site or any of its pages/content and these links are counted as if those sites are vouching for your site’s high quality. Google your own keywords and see who places in the top 5 searches then analyze their websites to see how and why they are being placed in the top rankings.