SEO doesn’t have to be especially difficult, but it does need to be well-planned and given plenty of attention if you want to achieve stable website rankings. Googlebot uses sitemaps and databases of links discovered during previous crawls to determine where to go next. Whenever the crawler finds new links on a site, it adds them to the list of pages to visit next. With SEO, you want to tell people about your content that are likely to share or link to it. It often takes time for the results to show in SEM. It doesn’t happen overnight. Keep the patience and continuously monitor your website.

Complete preliminary keyword research

While you may think filling your page with keywords will drive more people to your site, it could actually do the opposite. Try to get backlinks to various pages on your site, not just your Homepage, but also Galleries, Blog Articles, etc. Your Homepage already has more hits than any other page. However, if you are going to start your own blog to support your business, you need to make sure that you are creating great content that appeals to your readers, as well as Google’s search engine algorithms. Indexing web pages allows search engines to quickly provide the most updated links to relevant pages for users who type in a search query into the search engine.

Why your digital marketing strategy should centre around SEO

A great and fast way to convey your goal is by using headlines and taglines. When writing your content, be realistic about the chances of that content to rank. If you are in a highly competitive market, content works very well as a marketing tool and/or as input for social media. But it will probably not get you that number one spot in Google, and that’s fine. Manage your expectations. Search engines pay attention to how long a user stays on your website and the pages they view. Unlike some aspects of the mysterious Quality Score “secret sauce,” we know that Google takes landing page relevance into account when calculating Quality Score

Let's talk about mobile search

These can not only be extremely useful when targeting a specific type of searcher, but can really help with all kinds of content marketing and creation further down the line. Most marketers who specialise in other areas tend to forget that social media management is completely different. Some businesses don’t like seeing their competition rank highly in the results along with them. But this might not be such a bad thing. Gaz Hall, a Freelance SEO Consultant, commented: "Of course, if you’re willing to pay, you can create a sitemap larger than this 500 page limit."

Find out more about CTR

Progressive SEO means technical, analytical and traditional marketing all rolled into one. Honestly, I wouldn’t suggest moving so quickly that you risk some type of penalty. Particularly with backlinking, if your ‘velocity’ or the time passing and frequency of links procured rises too fast – it will look fishy and unnatural. Chances are, your research begins online, whether you’re looking for answers or products. Instead of a computer being told what to think, AI is coming up with its own thinking. Artificial intelligence allows us to use audience demographics and search histories---their past and their preferences – to bring similar people to a business.