Each journey begins with a landing page and ends with a so-called money page, where the user completes a goal. Although you may now have a fully optimized site, your domain authority is still more than likely not at the range you want it to be at. When it comes to long-term advertising through social media, you need to ensure that you set goals, work on your analytics, and always understand your strengths and weaknesses. Relevance is a measure of how appropriate a given page is for a given query. In the early days of SEO, this ultimately boiled down to what keywords were used in a query, compared to what keywords were found on an indexed page.