Understanding the differences between paid and organic search and implementing each correctly is critical to the success of an early stage company. Google Analytics tracks this traffic. Information Architecture allows people and search engines to better understand the content structure on a site. Understanding what your customers and users want to learn and know is exactly how you should be developing your SEO strategy.

The best advice I've listened to about gateway sites

If you decide to do SEO on your own rather than bring on a small-business SEO service, the first thing to do is to select the keywords you want to rank for. Numerous studies have found that when a site is visible in both paid and organic search results, both results receive more clicks than if either appeared alone. On page SEO refers to those elements on a site that make your page more likely to be served up when people are looking for products or services like yours. Good ways to boost readability include breaking up sub-topics within your content, using images and videos to help explain difficult concepts, and visually highlighting one or two quotable sound bites that illustrate key points.

When auditing your site, take time to think about search queries

Mobile does not necessarily mean on the go. Studies find that people often grab the nearest device to look something up and in most cases that