Understanding the differences between paid and organic search and implementing each correctly is critical to the success of an early stage company. Google Analytics tracks this traffic. Information Architecture allows people and search engines to better understand the content structure on a site. Understanding what your customers and users want to learn and know is exactly how you should be developing your SEO strategy.

The best advice I've listened to about gateway sites

If you decide to do SEO on your own rather than bring on a small-business SEO service, the first thing to do is to select the keywords you want to rank for. Numerous studies have found that when a site is visible in both paid and organic search results, both results receive more clicks than if either appeared alone. On page SEO refers to those elements on a site that make your page more likely to be served up when people are looking for products or services like yours. Good ways to boost readability include breaking up sub-topics within your content, using images and videos to help explain difficult concepts, and visually highlighting one or two quotable sound bites that illustrate key points.

When auditing your site, take time to think about search queries

Mobile does not necessarily mean on the go. Studies find that people often grab the nearest device to look something up and in most cases that’s their smartphone. Distinct pages are an absolutely essential part of any search engine optimisation, and that remains true for local SEO services too. Search engines are answering machines. Whenever a user types in his/her query and presses the enter button, the Search Engines would quest its directory of documents/information (that has already been crawled and indexed) and come back with the most relevant and popular results. Every time a search engine finds your website next to your competitors, it tells them that your company is in a related niche.

Pay particular attention to keyword density when performing an audit

ou can find out the same by tracking the keywords that users are typing in the search bar on your website. You can get a nice long list of keywords from there. Find out the information your users are searching for. Do you provide that information on your website? Is your website giving the users all that they are looking for? Ask yourself these questions. With White Hat tactics, Google is more likely to uphold your rankings as you continue to grow and add more content, so if you’re a business that is need of a constant flow of customers, this is the only tactic that you need. They are looking for shortcuts and ways to beat the system. Gaz Hall, a Freelance SEO Consultant, commented: "The content needed to fulfill the intent of a search varies based on the type of intent."

Find out more about conversion rates

Make sure all your website images have alt tags to describe them to search engines. 99% of people don’t need any fancy tools or tactics. They just need to write the best content online for the topic they want to go after. There are 54,907 searches per second on Google alone. There are about 5 billion searches per day on Google. It's extremely likely that thousands of these searches are exactly for the things that you have to offer. A great way to up your SEO in a general sense is to regularly update your site with quality long-form content. This could be in the form of a video, a podcast, or more commonly, a blog.