Press releases are some of the least-appreciated backlink tactics out there. Fortunately, you don’t need a Madison Avenue PR firm to reap the rewards from press releases. As long as you have something going on at your business (and why wouldn’t you?), you can easily spin that into a new press release. The key is creating content ready to serve customers across various devices and platforms. Brands need to meet customers where they are in order to provide them information; but without data, this is impossible. Data can let brands know what their customers search for and what they want to see when they make these queries. If you tried to optimize an article for a certain keyword, but it’s getting more traffic for a different variation of that keyword, then go back in and re-optimize it for the new keyword. The Featured Snippet section appearing inside the first page of Google is an incredibly important section to have your content placed within

Go long-tail and forget metrics

Links from low-quality sites will do very little for your visibility. If the site practices Black Hat SEO (link-schemes, spamming, doorway pages) then can potentially harm your ranking. It can be of tremendous value to your target audience. This is the origin of SEO’s spammy reputation. Bad-actors manipulated off-site signals by fabricating inbound links with things like link farms—clearly not living, breathing humans giving a vote of confidence that the content is indeed about what you claim it to be. A 301 redirect means that the move is permanent. If you need to change the URL of a page as it is shown in search engine results, then you should use a server-side 301 redirect.

Unexpected ways SERPs can impact your marketing efforts

Search engines will not consider your site to be an authority if the links are only emanating from one type of source. There are two key choices to make when setting up a new website: your web host and your domain name. Many business owners give little thought to either. However, a sound house is built on good foundations and these two areas have a greater significance to SEO than you might think. They simply didn’t expect it would become significant. Create serious value by developing really well targeted 'content hubs,' or pieces of content that are highly engaging and serve a serious need that customers like yours need help with.

The ultimate revelation of widgets

You need to figure out your customer’s path to purchase (the buyer’s journey), before you can show up with the right content in each phase. When trying to optimize your website for search engines, it can be tempting to take shortcuts. You may want to try tactics that will speed up the process and help you start ranking higher faster. But shortcuts and black hat tactics like keyword stuffing won’t help you; they may actually hurt you. The more people who read your blog post, the more authority Google will deem it to have. And the more authority a page has, the higher it is likely to rank. So – get your post out there! Facebook, Twitter, Pinterest, Instagram – whatever social media channels you use, share it on them. According to SEO Consultant, Gaz Hall: "Always remember your competition is working towards getting itself ranked on the first position. SEM is a continuous process: it’s not a onetime thing. Keep doing it and see yourself ranked on the first page of the Search Engine Result Page (SERPs) of Search Engines."

Find the most efficient way to organize the content of your website

Going to the library is nearly a thing of the past, but do you remember asking the librarian to help you find a particular book? Well, that’s basically what a search engine does — they’re our modern-day librarians for the Internet. In our technology-driven world, we depend on search engines like Google®, Bing®, and Yahoo!® to find exactly what we’re looking for in seconds. (Can you imagine putting that kind of time pressure on a real librarian?) If your document appears in a search results page, the contents of the title tag will usually appear in the first line of the results. Type in your keyphrases. At least look at the first page (the top 10) and see what everyone else has in their description tags. Does it look like they’re being pulled from the copy on their pages? Google needs to generate, maintain and increase its revenue. It can only be done when the searchers uses Google as a Search Engine. The searchers will use Google till the time the Search Engine is providing accurate results to the query entered by the searcher.