When writing your articles, you need to keep in mind two things: first is your reader, next are the search engines. You need to make sure that both aspects are taken care of. Make it easy for your readers to understand and digest what you have to say. Keyword Research How SEO Works 2 Every day 25% of the search terms the Search Engines see, they have never seen before. Not many people realize the importance of the URL. It is in fact, the first thing a search engine notices while ranking a page. Google continues to show regular listings in response to searches along with featured snippets because featured snippets aren't meant as a sole source of information.

Measure the quality and uniqueness

In addition to storing the content of each page, Google also stores how its crawlers arrived on the page. In other words, it remembers the pages and websites that were linking to it. A link from one site to another is like a vote or endorsement for the credibility of the second website. Content includes everything from press releases, blog posts and landing page content, to videos, articles and social media tweets. However, care should be taken to avoid placing irrelevant keywords in these tags as this may result in your website being penalized. If you choose to work with a professional SEO agency, then you’ll be able to make the most of a professional team of writers, with professional proofreaders to ensure that your content is of the absolute highest quality.

Advantages of social media and how you can take advantage of this

A secure certificate, sometimes referred to as a Transport Layer Security (TLS) or SSL certificate, used to only be a requirement for ecommerce sites, but it is quickly becoming a requirement for all website types. On Page, optimisation is the most important part of SEO. You can increase website traffic, leads, and sales, by doing better On Page SEO on the website. So you want to add value for your visitors? At it’s core, that’s what SEO is all about. Sure, there are some technical rules that Google will reward us for, but at the end of the day, search engines are more successful when they provide people with a gratifying experience. If you can manage to do the same thing, search engines will reward you for it. While you want your sentences and paragraphs to be short, your overall content can be as long as you fancy – in-depth content is a big indicator of quality.

Less is always better when it comes to analytics

Google has become tremendously more sophisticated about the signals that it does consider when it comes to applying relevance of keywords to a particular site. While climbing the rankings on Google and the other major search engines, getting higher quality, trusted backlinks is really now one of the only ways to go. Competing business demands force marketers to rely on hard attribution data to develop and support their cross-channel investment strategies. Gaz Hall, from SEO Hull, had the following to say: "Technical SEO is work improving the non-content parts of your website. These tend to be the elements behind the scenes that visitors don’t see (but often affect their experience of the website!)"

Focus on performance, user experience, and metrics

is of primary importance to have relevant backlinks coming in to your website. Mind you! The links should have relevancy to the content of your page. The more the number of relevant backlinks coming in to your website, the more importance and authority you have in the eyes of search engines. Therefore, backlinks becomes an important factor in determining where the page appears in SERPs (Search Engine Results Page). There are as many ways to build links as there are types of website. Thanks to Google’s crack-down on creating spam links, many old tactics no longer work. Now much of link-building is good old-fashioned marketing – promotion and PR. The three types of search algorithms are on-site, off-site, and whole-site algorithms. Often it’s hard for businesses to know who to trust with their SEO and we sadly do see websites that have been damaged by bad SEO work.