Businesses can leverage local SEO to great effect by creating a unique page for every location. At most, a title tag should have one strong keyword, and that keyword should be the one most relevant to your business, not the one with the highest competitive advantage. This means that you also need to know what your users value the most, by using tools like Survey Monkey, Google Forms, Hotjar, and Survey Gizmo, among other tools. Brands and businesses need to consider the big picture; step back from the individual pieces and focus on the whole.

Prioritise key messaging through URLs

However, marketers eventually realized the power of search engines and manipulated the system by "keyword stuffing" throughout website copy and in website code to achieve higher search rankings, even if the page wasn't really about those keywords. In my experience, poorly optimised images are one of the biggest factors behind a slow page speed. And, because this type of content is put together by software rather than by humans, it doesn't always make sense or read well. Basically, according to the 30% theory, if Google identifies that more than 30% of a particular piece of content appears elsewhere across the internet, it'll be categorized as duplicate.

The hidden agenda of SERPs

You want to be careful here as spamming sites with your links is a quick and easy way to get your site banned from the search engines. For example, did an email drip campaign bring in more leads than the social media campaign last month? Usually, this period is three-six months. Google searches for open content that is readable and easily navigated.

Unexpected ways rankings can impact your marketing efforts

How your site functions, displays, and how your users interact with your site are also important considerations. One needs to keep updating with every new change in digital marketing, SEO, search engine, and ranking strategies. That list of citation sites to get users to your door, Apple, Foursquare, Here, Tomtom and InfoGroup (to catch any inconsistencies around the web like Bing) are all one and done and do not require a long term annualized payment. According to SEO Consultant, Gaz Hall: "SEO means optimizing your content so it shows up more often in search results."

Follow a consistent cadence towards link building

Keyword difficulty is an important metric you need to keep an eye on while choosing a keyword for your blog articles. For many of us, the search box has become our entry point to the Web. Your Web address should appear on your stationery, packaging, and brochures, at the very least. Once you start understanding how your target audience is using search engines, then you're able to optimize your site more successfully.