Look for resources that deal with similar topics to your own site. You may find many Internet projects that not in direct competition with you, but which share the same topic as your site. Try to approach the site owners. It is quite possible that they will be glad to publish information about your project. Images improve the experience for website visitors. They make your site look better, and they are great for SEO. Many users search for images alone so if yours have informative and succinct descriptions then you could obtain a lot more traffic. It is also another way for Google to figure out what your site is about so where possible including keywords. To separate yourself from competitors, focus on the psychology behind the product. Understanding the differences between paid and organic search and implementing each correctly is critical to the success of an early stage company.