If you want to grow your audience, it could be a great strategy to focus on a different language. Creating content in a foreign language can be quite a challenge though. In this case, good guys won't finish last; they'll actually stay in the race, while others become disqualified. When you architect a website and you place SEO at the forefront of a web project, you're doing two things simultaneously. You're making sure your website will be usable by search engines and your actual website visitors. Did you migrate from HTTP to HTTPS or are planning to do so? If so, it's best to monitor after so you can gauge the impact on rankings and traffic.

Why quality matters

For starters, it demands a dramatic change in perspective. Also, be sure to make every page unique, with focused and detailed content. Once you understand what a user might be looking for when searching for a certain term, the next step is to tailor your content and on-page optimizations to fit the needs of the searcher. Google wants to rank pages that comprehensively address the topic.

What search terms are your customers using?

Before you do anything, you have to see how many spam links are pointing to your website. Google has something known as Manual Action penalties. Again, the focus these days is not so much on how much you should optimize your content for certain keywords, but how relevant your information is. In an ideal world, links would naturally be distributed according to which content is best-but this rarely happens unprovoked.

See how your site looks to Google

If you can, try to get in touch with the website owner and convince them to link back to you. Now there are so many blogs in many different forms from WordPress sites to Tumblr to Medium to others. SEO involves many working parts, from the creation of original content, the following-building elements of social media, the design and structuring of your site, and the posting of offsite links, to name a few. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Even though Google's algorithm has matured, many pages have not, and are still using repetition-based keyword rules."

Give a thought for 301 redirects when planning your web strategy

In other words, target your audience very carefully. To have a sound SEO system you must have a good SEO strategy in place. All that technical stuff. Search Engine Optimization (SEO) is the process of understanding searcher behavior and audiences, and optimizing web content to deliver a relevant experience.