SEO metrics give you an indication of the overall competitiveness of a niche. When your competitors have a high DR score they are likely to have been around for a while and acquired a solid backlink profile. Chances are, there are a number of sites that cover topic areas similar to yours. Opening up communication with these sites is usually beneficial. Hot topics in your niche or community could spark additional ideas for content or building a good community resource. If “essentially, they’re the same, and just variations of keywords” that should be ok, but if you have ‘millions‘ of them- Googlebot might think you are building doorway pages, and that IS risky. Keyword research should be the starting point for any SEO campaign. Why? Because if you don’t know what people are actually searching for in your niche, you’ll be relying on luck—rather than data—to guide your decisions.

Unlocking the mystery of citations

When your schedule is manic and you just haven’t got the time to create new material, re-purposing existing content is the ultimate time-saving strategy. And although it may seem like the lazy option, it’s actually a really effective aspect of content marketing. They simply didn’t expect it would become significant. With businesses becoming global and going online, the Yellow Pages and Telemarketers have become archaic search methods. SEO even matters once you get someone to your site.

Check out these crazy facts about user generated content

Localising your search engine optimisation can offer a range of great rewards to your business. It can do more than raise awareness of your business within the local area, but it can help to attract a great deal more attention online which can provide an added boost to your comprehensive SEO strategies. Editorial links can be some of the most powerful for SEO because they come from other publications in your niche mentioning your company. They can also come from thought leadership guest posts that you write and get published on third-party sites. Off-page SEO is the process of optimizing a brand’s offline and online footprints using relationships, content, and links that construct the best experience for Google bots. After all, if the answer to a question can be supplied directly in Google, why would the user then click through to another website for the same information?

Never underestimate the influence of domain authority

The key to long-term growth is testing and then adjusting course correctly. Technical SEO can seem daunting. However, understanding the principles is important. There may be parts you can try, or work on with your developer. Try and write blog content for external websites, which will link back to your website and boost your domain authority. Backlinks are the foundation of Google’s algorithm. Gaz Hall, from SEO Hull, had the following to say: "A title should be 50-60 characters and a description should be 155-160 characters."

Google ranking factors can be affected by onsite SEO

The difference between the two types of methods is deception. Search Google, and you will see tweets in the results. Do not put on your tinfoil hats on yet, because Ello and Peach aren’t coming back. Is it the customer, tired of being sold to every time they open a web browser, or is it the digital marketer themselves, who has forgotten that creativity is just as important as technical know-how?