In other words, for Google’s website crawlers to identify your content and consequently have it displayed on Search Engine Results Pages (SERPs), you have to earn it. In this post, it’s all about indexing backlinks, sometimes referred to inbound leads, incoming links or hyperlinks. It’s important to note that the update will only affect Google search results, not Bing, Yahoo and other search engines, but as Google is the most widely used search engine, it’s not surprising many business owners are reviewing their ecommerce sites. If you want to get good rankings on Google, you must make sure that Googlebot can correctly index your web pages. If web crawlers can easily crawl your web pages, you will get better results. Well this is where things get complicated.

Try to Go for Longer, Scannable Posts

A professional SEO agency, filled with dedicated copywriters, optimisation experts and analysts can really make a difference for your business’ online presence. SEO will never die! As long as the web is around, people will need to search to find what they want, and some algorithm will control what gets served up first. There is no optimal number of words on a page for placement in Google. Great content and expert SEO practices implemented properly together will impress the search engine spiders that crawl your website looking for relevant and quality information.

Maybe long tail search will be a thing of the past

One of the most effective places to deploy your keywords is in the first full text block that Google sees, the full URL of each and every page on your site. The most successful online businesses design a series of “customer journeys” through their site, which take a user from entrance to information to goal completion. Google's primary goal is, just like for any other company, to earn money. And Google cannot earn anything unless they provide good user experience. And good user experience, in turn, comes with good and relevant search results. If they fail to show relevant results, users might switch to some other search engine. A trustworthy, dedicated web optimisation industry should take the time to understand your company and its ethos.

Can SERPs help improve my search engine placement?

Google is also now looking at things like bounce rates – how long someone spends on your website. And it is looking at how your site renders on mobile and how quickly it loads. You can now get penalized for typos and mistakes. The focus on the right audience and the right content brings an understanding of the content that they’re more likely to consume. If you’ve been producing content in a haphazard manner, hoping and praying that some of it eventually ranks, it’s time to buckle down and commit to a more methodical SEO content strategy for the web. Gaz Hall, an SEO Expert from the UK, said: "Google stated that there are three top factors that go into their search ranking algorithm: RankBrain, their artificial intelligence system, content and links. They also then clarified that the top two factors were content and links"

Great ideas about webmaster tools to share with your colleagues

Backlinks are incoming links to your website from another site. They are an indispensable part of SEO and a prime ranking factor Google takes into account in their PageRank algorithm. A page with multiple backlinks from authoritative sources is more likely to rank higher. As a business owner, you want your site to show up in results when it’s highly relevant to the user. Website owners used to litter their content with tons of keywords in order to rank higher on Google. Now, the search engine penalizes for those practices. With that in mind, it’s more important than ever to make sure that your website is designed for mobile devices as well as more traditional devices.